Warner Bros. Films will be Available on Facebook
March 9, 2011 10:28 AM
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"The Dark Knight" will be the first Warner Bros. film available on Facebook
Warner Bros. movies can be purchased using Facebook Credits
announced Tuesday that it will be offering some of its films on
, which can be purchased using Facebook Credits.
Up until now, subscription-based internet streaming services like Netflix have dominated this particular market. But even Netflix, who has
Hollywood film executives scared
of its potential with over 20 million subscribers and content available on more than 200 internet-based platforms and devices, should be wary of the new Warner-Facebook project. Facebook has a 500-million-member network, and according to Ingrid Chung, an analyst at Goldman Sachs, this new model could pose as a threat to Netflix in the future.
"The 'wisdom of friends' could be a bigger driver of movie viewership than the 'wisdom of crowds,'" said Chung.
The new Warner-Facebook project will offer select full-length Warner Bros. films to users for a price of 30 Facebook Credits, or $3. Facebook credits are virtual currency that can be obtained through social games on the site. Over 400 applications and games on the site use Facebook Credits, and once 30 credits are collected, a user has the option to
purchase a Warner Bros. film
, which can be watched over a 48-hour period. The movie can even be paused and restarted when the Facebook member logs back in.
Warner Bros. movies will be available on Facebook, but this does not mean the film company and the social networking site are engaged in a partnership. Warner Bros. used Facebook's open payment and technology standards to develop an application on its own.
"We're open to developers and partners that want to experiment using credits in new and interesting ways, and we look forward to seeing what they come up with," said Facebook in a statement.
Barton Crockett, an analyst at Lazard Capital Markets, also noted that this new new Warner-Facebook application is a "far cry from Facebook launching a subscription service." It is strictly a
, and it is currently unclear if other movie studios will be creating Facebook applications as well.
The first Warner Bros. movie available on Facebook will be "The Dark Knight," and the application will initially be accessible to those in the United States.
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3/14/2011 8:06:21 AM
Yep, after getting my PDA Capped, and now AT&T capping my DSL, I CANT WAIT to watch movies, listen to music, use cloud computing, telecommute occasionally, webcam conference, download stuff, upload stuff, all while being penalized and made to pay even more for that bandwidth.
Yep, maybe I should consider getting an xbox and playing onlive, and using every other new technological development that our no longer net neutral ISP's can throttle at will, cap at will. It's a damned good thing I like reading books as a fallback.
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
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