Warner Bros. Films will be Available on Facebook
March 9, 2011 10:28 AM
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"The Dark Knight" will be the first Warner Bros. film available on Facebook
Warner Bros. movies can be purchased using Facebook Credits
announced Tuesday that it will be offering some of its films on
, which can be purchased using Facebook Credits.
Up until now, subscription-based internet streaming services like Netflix have dominated this particular market. But even Netflix, who has
Hollywood film executives scared
of its potential with over 20 million subscribers and content available on more than 200 internet-based platforms and devices, should be wary of the new Warner-Facebook project. Facebook has a 500-million-member network, and according to Ingrid Chung, an analyst at Goldman Sachs, this new model could pose as a threat to Netflix in the future.
"The 'wisdom of friends' could be a bigger driver of movie viewership than the 'wisdom of crowds,'" said Chung.
The new Warner-Facebook project will offer select full-length Warner Bros. films to users for a price of 30 Facebook Credits, or $3. Facebook credits are virtual currency that can be obtained through social games on the site. Over 400 applications and games on the site use Facebook Credits, and once 30 credits are collected, a user has the option to
purchase a Warner Bros. film
, which can be watched over a 48-hour period. The movie can even be paused and restarted when the Facebook member logs back in.
Warner Bros. movies will be available on Facebook, but this does not mean the film company and the social networking site are engaged in a partnership. Warner Bros. used Facebook's open payment and technology standards to develop an application on its own.
"We're open to developers and partners that want to experiment using credits in new and interesting ways, and we look forward to seeing what they come up with," said Facebook in a statement.
Barton Crockett, an analyst at Lazard Capital Markets, also noted that this new new Warner-Facebook application is a "far cry from Facebook launching a subscription service." It is strictly a
, and it is currently unclear if other movie studios will be creating Facebook applications as well.
The first Warner Bros. movie available on Facebook will be "The Dark Knight," and the application will initially be accessible to those in the United States.
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3/9/2011 2:26:53 PM
Well, if you believe Alexa, Facebook accounts for close to 40% of the Internet visits, while Netflix comes close to 2%. The potential to reach viewers is significantly higher with Facebook, at least for now. And Facebook movies might come with ads, whereas NetFlix does not. Imagine one member "liking" a movie, and 10 friends look at it and "like" it. Warner Brothers, and dog knows who else, now knows about 11 people who like this movie and their personal information, and it starts marketing stuff directly at them. Hulu is doing this to me now. The other day it recommended a series to me based on my viewing history and hit me with a tailored ad, complete with my
Netflix gives recommendations, too, but I don't think it's selling my information to people like Facebook is. Data mining on steroids...
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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