Warner Bros. Films will be Available on Facebook
March 9, 2011 10:28 AM
comment(s) - last by
"The Dark Knight" will be the first Warner Bros. film available on Facebook
Warner Bros. movies can be purchased using Facebook Credits
announced Tuesday that it will be offering some of its films on
, which can be purchased using Facebook Credits.
Up until now, subscription-based internet streaming services like Netflix have dominated this particular market. But even Netflix, who has
Hollywood film executives scared
of its potential with over 20 million subscribers and content available on more than 200 internet-based platforms and devices, should be wary of the new Warner-Facebook project. Facebook has a 500-million-member network, and according to Ingrid Chung, an analyst at Goldman Sachs, this new model could pose as a threat to Netflix in the future.
"The 'wisdom of friends' could be a bigger driver of movie viewership than the 'wisdom of crowds,'" said Chung.
The new Warner-Facebook project will offer select full-length Warner Bros. films to users for a price of 30 Facebook Credits, or $3. Facebook credits are virtual currency that can be obtained through social games on the site. Over 400 applications and games on the site use Facebook Credits, and once 30 credits are collected, a user has the option to
purchase a Warner Bros. film
, which can be watched over a 48-hour period. The movie can even be paused and restarted when the Facebook member logs back in.
Warner Bros. movies will be available on Facebook, but this does not mean the film company and the social networking site are engaged in a partnership. Warner Bros. used Facebook's open payment and technology standards to develop an application on its own.
"We're open to developers and partners that want to experiment using credits in new and interesting ways, and we look forward to seeing what they come up with," said Facebook in a statement.
Barton Crockett, an analyst at Lazard Capital Markets, also noted that this new new Warner-Facebook application is a "far cry from Facebook launching a subscription service." It is strictly a
, and it is currently unclear if other movie studios will be creating Facebook applications as well.
The first Warner Bros. movie available on Facebook will be "The Dark Knight," and the application will initially be accessible to those in the United States.
This article is over a month old, voting and posting comments is disabled
3/9/2011 1:58:19 PM
We the consuming public have spoiled the movie studio executives and have given them years of undeserved loyalty to their product and business model. They live in a bubble that supports a denial of our economic downturn. Too bad for them.
As another poster said, first it was the bootleggers and now it's Netflix responsible for their drop of profits. No doubt they'll blame the unions and attack them again for the crap they sign off on. I'm surprised they never applied for a Federal bailout.
"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
Hollywood Executives Fear Netflix's Impact on Film Industry
March 8, 2011, 10:45 AM
YouTube Looks to Add Pay-Per-View Service, Take on Netflix, Apple
August 30, 2010, 11:31 AM
Twitter Senior VP: "Diversity is Important, But We Can’t Lower the Bar"
November 9, 2015, 9:59 AM
CNN Resorts to Internet Censorship to Promote Clinton Over Senator Sanders
October 15, 2015, 2:47 PM
Breaking Bad: How to Crash Google's Chrome Browser With Just 8 Characters
September 23, 2015, 11:08 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Most Popular Articles
DHS and TSA: Whoops, We Missed That 73 Airport Employees May be Terrorists
November 19, 2015, 2:16 PM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
Creationists are Mad About Google Doodle Depicting Evolution
November 24, 2015, 8:48 PM
Glenn Beck's Attempt at Anti-Refugee Meme Proves He's Really, Really Dumb
November 18, 2015, 4:17 PM
Jumbo Joust: iPad Pro vs. Surface Pro 3 vs. Surface Pro 4
November 11, 2015, 1:00 AM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information