Warner Bros. Films will be Available on Facebook
March 9, 2011 10:28 AM
comment(s) - last by
"The Dark Knight" will be the first Warner Bros. film available on Facebook
Warner Bros. movies can be purchased using Facebook Credits
announced Tuesday that it will be offering some of its films on
, which can be purchased using Facebook Credits.
Up until now, subscription-based internet streaming services like Netflix have dominated this particular market. But even Netflix, who has
Hollywood film executives scared
of its potential with over 20 million subscribers and content available on more than 200 internet-based platforms and devices, should be wary of the new Warner-Facebook project. Facebook has a 500-million-member network, and according to Ingrid Chung, an analyst at Goldman Sachs, this new model could pose as a threat to Netflix in the future.
"The 'wisdom of friends' could be a bigger driver of movie viewership than the 'wisdom of crowds,'" said Chung.
The new Warner-Facebook project will offer select full-length Warner Bros. films to users for a price of 30 Facebook Credits, or $3. Facebook credits are virtual currency that can be obtained through social games on the site. Over 400 applications and games on the site use Facebook Credits, and once 30 credits are collected, a user has the option to
purchase a Warner Bros. film
, which can be watched over a 48-hour period. The movie can even be paused and restarted when the Facebook member logs back in.
Warner Bros. movies will be available on Facebook, but this does not mean the film company and the social networking site are engaged in a partnership. Warner Bros. used Facebook's open payment and technology standards to develop an application on its own.
"We're open to developers and partners that want to experiment using credits in new and interesting ways, and we look forward to seeing what they come up with," said Facebook in a statement.
Barton Crockett, an analyst at Lazard Capital Markets, also noted that this new new Warner-Facebook application is a "far cry from Facebook launching a subscription service." It is strictly a
, and it is currently unclear if other movie studios will be creating Facebook applications as well.
The first Warner Bros. movie available on Facebook will be "The Dark Knight," and the application will initially be accessible to those in the United States.
This article is over a month old, voting and posting comments is disabled
3/9/2011 1:58:19 PM
We the consuming public have spoiled the movie studio executives and have given them years of undeserved loyalty to their product and business model. They live in a bubble that supports a denial of our economic downturn. Too bad for them.
As another poster said, first it was the bootleggers and now it's Netflix responsible for their drop of profits. No doubt they'll blame the unions and attack them again for the crap they sign off on. I'm surprised they never applied for a Federal bailout.
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
Hollywood Executives Fear Netflix's Impact on Film Industry
March 8, 2011, 10:45 AM
YouTube Looks to Add Pay-Per-View Service, Take on Netflix, Apple
August 30, 2010, 11:31 AM
Dutch Gov. to Google: Don't Spy on Us
December 2, 2013, 1:21 PM
Quick Note: Amazon to Use Unmanned Drones for 30 Minute Package Deliveries
December 2, 2013, 11:51 AM
Quick Note: Wi-Fi Hack Prompts European Parliament to Eliminate Access
November 29, 2013, 11:05 AM
NYT: NSA May Have Spied on Google, Yahoo Data Centers Via Fiber-Optic Cables
November 26, 2013, 3:35 PM
Quick Note: Intel Wants to Sell OnCue Internet TV Service for $500M
November 26, 2013, 12:40 PM
Facebook CEO Says Government "Blew It" with NSA Spying
November 25, 2013, 11:23 AM
Most Popular Articles
NSA Snares Americans' Porn Viewing Histories in Effort to Target Muslims
December 1, 2013, 9:00 PM
Coalition of 20+ Tech Firms Backs MRAM as Potential DRAM, NAND Replacement
November 29, 2013, 11:59 PM
Dow Chemical to NYC City Council: You Don't Even Know What Styrofoam is!
December 2, 2013, 8:30 PM
Fed Up With Cheating OEMs, Microsoft Trolls Chromebooks in New Ad
November 27, 2013, 4:09 PM
OCZ Goes Bankrupt, SSD Assets are Targeted by Toshiba
December 1, 2013, 9:58 PM
Latest Blog Posts
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
U.S. Army Developing Cyber, Electronic War Arsenal
Oct 31, 2013, 4:49 PM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information