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"The Dark Knight" will be the first Warner Bros. film available on Facebook  (Source:
Warner Bros. movies can be purchased using Facebook Credits

Warner Bros. announced Tuesday that it will be offering some of its films on Facebook, which can be purchased using Facebook Credits. 

Up until now, subscription-based internet streaming services like Netflix have dominated this particular market. But even Netflix, who has Hollywood film executives scared of its potential with over 20 million subscribers and content available on more than 200 internet-based platforms and devices, should be wary of the new Warner-Facebook project. Facebook has a 500-million-member network, and according to Ingrid Chung, an analyst at Goldman Sachs, this new model could pose as a threat to Netflix in the future.

"The 'wisdom of friends' could be a bigger driver of movie viewership than the 'wisdom of crowds,'" said Chung.

The new Warner-Facebook project will offer select full-length Warner Bros. films to users for a price of 30 Facebook Credits, or $3. Facebook credits are virtual currency that can be obtained through social games on the site. Over 400 applications and games on the site use Facebook Credits, and once 30 credits are collected, a user has the option to purchase a Warner Bros. film, which can be watched over a 48-hour period. The movie can even be paused and restarted when the Facebook member logs back in.

Warner Bros. movies will be available on Facebook, but this does not mean the film company and the social networking site are engaged in a partnership. Warner Bros. used Facebook's open payment and technology standards to develop an application on its own. 

"We're open to developers and partners that want to experiment using credits in new and interesting ways, and we look forward to seeing what they come up with," said Facebook in a statement.

Barton Crockett, an analyst at Lazard Capital Markets, also noted that this new new Warner-Facebook application is a "far cry from Facebook launching a subscription service." It is strictly a pay-per-view service, and it is currently unclear if other movie studios will be creating Facebook applications as well. 

The first Warner Bros. movie available on Facebook will be "The Dark Knight," and the application will initially be accessible to those in the United States. 

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RE: Stupid
By djc208 on 3/9/2011 11:51:21 AM , Rating: 2
Yes it is, but they own the content so you may not get a choice.

All they have to do is tell Netflix they can't have it and you are back to either getting the DVD from Netflix, or renting from Facebook (or buying the disk) legaly.

Problem here is they're not competing at all. Why would I want a movie for $3 on my computer for 48 hours when for $8 I can get the movie any time I want from any device that supports Netflix? It's a no-brainer, at least until the movie studios prevent Netflix from streaming any decent content.

I never understand how a company can enter into a market so out of touch with their users and their competition and expect any sort of good result.

RE: Stupid
By Denigrate on 3/9/2011 12:47:24 PM , Rating: 2
They are angry because they are no longer selling new release DVD's to people for $25 to $30 pop after they already collected $10 from them for watching the movie in a theater.

Never mind that the vast majority of "new" movies coming out are out right craptastic.

RE: Stupid
By bupkus on 3/9/2011 1:58:19 PM , Rating: 2
We the consuming public have spoiled the movie studio executives and have given them years of undeserved loyalty to their product and business model. They live in a bubble that supports a denial of our economic downturn. Too bad for them.
As another poster said, first it was the bootleggers and now it's Netflix responsible for their drop of profits. No doubt they'll blame the unions and attack them again for the crap they sign off on. I'm surprised they never applied for a Federal bailout.

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