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RIM CMO Keith Pardy.  (Source: Thehindu.com)
CMO announces resignation in the lead-up to PlayBook

Is this a sign of things to come? Just weeks before one of its most important product releases in years, Research In Motion's Chief Marketing Officer is leaving the company according to The Wall Street Journal

Citing "personal reasons," CMO Keith Pardy is leaving after a two-year stint at the Canadian company. WSJ reports that Pardy will continue to help the company over a six-month transition period. 

Pardy, who was hired from Nokia in early 2009, is leaving RIM just as it readies its anticipated PlayBook tablet. The future of the much-maligned Blackberry manufacturer hinges largely on the success or failure of the PlayBook.

The WSJ report characterizes Pardy's departure as a setback: 

It reflects larger turmoil in RIM, as the company struggles to remake itself from a maker of corporate-workhorse devices known for security and reliability to a producer of hip, media-savvy gadgets that can compete with the likes of Apple Inc.'s iPhones and iPads, say people familiar with RIM's strategy.

That explains the BlackBerry Torch ad featuring the Philadelphia-based producer and DJ Diplo, and other spots of the same ilk.

Thus far, RIM has struggled to narrow its demographic for the PlayBook, highlighting the tablets usefulness for business while showing off its ability to play video games and movies during demonstrations. It also didn't help RIM's public relations campaign when early tests of the PlayBook claimed it suffered from poor battery life

Meanwhile, a set release date for the PlayBook has not been set, and the recently announced iPad 2 has raised the bar for tablets.


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By StraightCashHomey on 3/7/2011 9:50:35 AM , Rating: 1
I know this, but the Xoom doesn't have the same battery life and it's heavier.


By zorxd on 3/7/2011 11:38:16 AM , Rating: 2
It's heavier but it's larger and have a better resolution too.
You might prefer the 7" Galaxy Tab if you want something small and light.


By quiksilvr on 3/7/2011 11:44:15 AM , Rating: 2
No it doesn't. You are incorrect:

Weight comparison between the two:
http://www.anandtech.com/show/4191/motorola-xoom-r...

And the battery life tests:
http://www.anandtech.com/show/4191/motorola-xoom-r...


By StraightCashHomey on 3/7/2011 12:42:04 PM , Rating: 2
What about iPad 2?


By quiksilvr on 3/7/2011 1:47:19 PM , Rating: 2
That has yet to be reviewed in terms of battery life, but in terms of weight, yes, it is a whopping 0.2 lbs lighter. So I guess if that's what you're basing your entire purchase on, then yeah iPad 2, I guess.

In my opinion, I wish the iPad 2 kept the same shape. Imagine what they could have done with all of that extra space? They could have stuck another huuuge battery in there, giving this thing an insane 20+ hour life. THAT would have been raising the bar.


By StraightCashHomey on 3/7/2011 2:51:50 PM , Rating: 1
Well, I was quite surprised by the battery life benchmarks. I didn't think the Xoom had such a good battery life relative to the original iPad.


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