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An employee shows off one of SeaMicro's pricey Intel Atom-based servers.  (Source: Venture Beat)
Intel says that ARM cores may gain some ground in the laptop space but will not challenge it in servers

Facing an onslaught of ultra-power efficient, highly clocked, multi-core ARM CPUs from the likes of QualcommNVIDIA, and Texas Instruments, Intel, the world's largest CPU maker, has plenty to worry about.

But it's seemed remarkably unconcerned; stating that its smartphone chips will equal ARM chips in power performance and beat them in computing power by later this year.  Now Kirk Skaugen, general manager of Intel’s data center unit has gone on the record at a Morgan Stanley conference to say that Intel's server business is in no danger from ARM.

Like mobile devices, power efficiency is a key concern for servers.  Businesses keenly watch how to minimize the power they use per unit of computing power.

But Intel is convinced that businesses won't be interested in ARM servers, as it admits that its own efforts to put Atom systems-on-a-chip on servers was met with disappointment.  States Mr. Skaugen:

We’ve been out talking about Atom and servers for... And candidly, there hasn’t been a lot of interest in that architecture in a broad sense. I could see if you go out four to five years maybe 10% of the total market, give or take a couple percent, could be interested in such an architecture.

He backtracks a bit acknowledging that for some customers a low-power solution like Atom (or ARM) would be a good solution.  And he says it’s a tempting one to try to sell as the margins are bigger.  He explains:

What SeaMicro has done is they’ve put 512 Atoms into a 10U form factor. So if everybody in the world took a Xeon and bought an Atom because their servers were underutilized that would be a bad thing for Intel and our OEMs. That’s not what we hear from the customers on what they’re interested in doing. What they’re interested in doing is getting, for example, for dedicated hosting — let’s say they have $140,000 to spend, they’re wanting to know how many hosting nodes or how many customers they can host. So what SeaMicro has done is they’ve said, hey, I’m going to sell a $148,000 Atom server, they put 512 Atoms into a 10U and they say you can buy either I think 89 one-socket Xeons for the same price, 1U pizza box machines, so you can buy 89 1U’s or you can buy the single system which has 512 nodes in it…

Atom makes good margin for Intel; if the workload actually works that’s incredibly good.

So if some customers are interested, why does he see them picking Atom over ARM cores?  He says compatibility is the key issue:

Now what’s the challenge that ARM has in that same form factor? Well, it has an instruction set issue. So if you’re going to do hosting what application do you host? And what is an application porting effort — we did application porting with Itanium, it took us about 10 years. Hundreds and hundreds of millions of dollars to port about 14,000 applications. ARM has to port for hosting all those applications over. Second challenge is the A9 and the A15 as we know it are 32-bit processors. Microsoft only supports 64-bit operating systems today. So I’d encourage you to go ask Microsoft what their position is on 32-bit operating systems. But I think they’re pretty firm on their 64-bit. So it’s an instruction set issue as well as a 64-bit issue. Everything we do in servers for real servers will be 64-bit.

Of course, he's largely right on both points -- low computing power chips will have trouble gaining traction with many server customers, and there are major compatibility issues holding back ARM in both the laptop and server markets.  

But with Microsoft migrating its core code base to natively support ARM, that could be changing.  Holding up compatibility as a barrier to embracing a superior hardware product is valid to some degree, but in the long run such barriers are invariably eliminated.  Like it or not, Intel may have more of a fight on its hands in a number of markets than it's willing to admit, and its rosy outlook for the smartphone industry may be met with a dose of reality if it proves unable deliver the superior smartphone chips its promises to be shipping by the end of the year.



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RE: Atom... lol
By Jeffk464 on 3/1/2011 10:45:42 PM , Rating: 1
Exactly week, limited, and perfectly appropriate for smart phones. Which is more than can be said for the Atom.


RE: Atom... lol
By Mitch101 on 3/2/2011 11:23:39 AM , Rating: 2
I would say most limitation are still slightly GPU bound on the portable device end (Me Personally) but that will be short lived. Phones fine but tablets need just a touch more GPU power for me. For ARM to get into the laptop/desktop area it just needs an OS with more than tablets/phones currently deliver but its not far off.

Quad core ARM cpu's are just about reality and NVIDIA tegra 3 will be more power than needed on any phone and the perfect spot for tablets even if/when Apple's iPad3 ups the resolution with the retina display and its just evolutionary for them to get into laptops and desktops and with Microsoft going to support ARM this certainly threatens the x86 base of laptops/desktops.

Slap a quad core ARM with a Microsoft OS and a desktop GPU and you have a monster and actually an advantage because you dont need to back support 16 and 32 bit applications like current gen Windows does.

Why does Microsoft matter? Say what you will Microsoft makes awesome development tools for the programmer that makes it an easy platform to develop for which is crucial to adoption.

I can see why Intel is mouthing off. They have nothing for Phones. They dont have a good CPU for tablets and they defiantly dont have a GPU to leverage. But since Intel never existed in those markets they haven't lost anything. You have Microsoft backing ARM which is major and then ARM quads are plenty for Laptop and Desktops which is ARM starting to cut into Intel Marketshare. Dont forget AMD with fusion/llano cutting into the bottom end and sandy bridge. Finally if AMD bulldozer delivers Intel has competition across the board.

In a way Intel is a one trick pony with x86 and if ARM can become a competitor to x86 in the consumer segment of laptops and desktop then that leaves Intel with server segments. Hmm this could be interesting.

The more I think about it the more we could have a race between x86 and ARM in the near future on the consumer side.


RE: Atom... lol
By omnicronx on 3/2/2011 11:45:00 AM , Rating: 2
quote:
I would say most limitation are still slightly GPU bound on the portable device end (Me Personally) but that will be short lived.
Not really, the GPU is hardly the bottleneck, in fact GPU's such as the SGX540 which can push some 90 million+ pixels never come close to that in practice because of other system bottlenecks.

Even the gpu power of Nvidias Tegra lines have yet to be truly harnessed.


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