It appears that 40-mpg is the "must have" fuel
economy threshold for today's compact cars in the North American market. Ford
is joining the fray with its 2012
Focus now that the official EPA numbers are available.
Ford is going the Chevrolet and Honda route by making a
special, hyper-optimized trim level that gets higher fuel economy instead of
going the Hyundai route by making every single trim level achieve the same high
fuel economy ratings. In this case, the Focus
SFE (Super Fuel Economy) achieves 28 mpg in the city and 40 mpg on the
The Focus SFE makes use of a 2.0-liter direct injection
inline-four engine that produces an impressive 160hp. In order to get the
best fuel economy from the vehicle, Ford uses a dual-clutch PowerShift
transmission, special 16" steel wheels with aero covers, and active grille
shutters (to improve aerodynamic efficiency).
"Our customers tell us that fuel economy is the top
reason for purchasing a Focus," said Derrick Kuzak, group vice president,
Global Product Development. "The all-new Focus meets that demand with
great fuel economy, class-leading technologies and features, exceptional
standards of craftsmanship and driving dynamics typically reserved for larger,
more expensive vehicles."
As for the competition, the 2011 Chevrolet Cruze can achieve
42 mpg on the highway with the Eco
trim level, the 2011
Hyundai Elantra gets 40 mpg highway in all trim levels (with automatic and
manual transmissions), and the 2012
Honda Civic HF gets 41 mpg on the highway (39 mpg in other trim levels,
with the exception of the hybrid).
Regardless of how each auto manufacturer reaches the “magic”
40-mpg mark, it’s good to see them going for more fuel efficient gasoline
engines than having to resort to more expensive hybrid powertrains.