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2012 Ford Focus sedan and hatchback

2012 Ford Focus interior
Ford creates special trim level to play with the big boys in the compact sector

It appears that 40-mpg is the "must have" fuel economy threshold for today's compact cars in the North American market. Ford is joining the fray with its 2012 Focus now that the official EPA numbers are available. 

Ford is going the Chevrolet and Honda route by making a special, hyper-optimized trim level that gets higher fuel economy instead of going the Hyundai route by making every single trim level achieve the same high fuel economy ratings. In this case, the Focus SFE (Super Fuel Economy) achieves 28 mpg in the city and 40 mpg on the highway. 

The Focus SFE makes use of a 2.0-liter direct injection inline-four engine that produces an impressive 160hp. In order to get the best fuel economy from the vehicle, Ford uses a dual-clutch PowerShift transmission, special 16" steel wheels with aero covers, and active grille shutters (to improve aerodynamic efficiency). 

"Our customers tell us that fuel economy is the top reason for purchasing a Focus," said Derrick Kuzak, group vice president, Global Product Development. "The all-new Focus meets that demand with great fuel economy, class-leading technologies and features, exceptional standards of craftsmanship and driving dynamics typically reserved for larger, more expensive vehicles."

As for the competition, the 2011 Chevrolet Cruze can achieve 42 mpg on the highway with the Eco trim level, the 2011 Hyundai Elantra gets 40 mpg highway in all trim levels (with automatic and manual transmissions), and the 2012 Honda Civic HF gets 41 mpg on the highway (39 mpg in other trim levels, with the exception of the hybrid). 

Regardless of how each auto manufacturer reaches the “magic” 40-mpg mark, it’s good to see them going for more fuel efficient gasoline engines than having to resort to more expensive hybrid powertrains.

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Heck, my 68 Battle got 40 MPG highway
By fictisiousname on 2/27/2011 4:59:19 PM , Rating: 2
and it was as aerodynamic as a brick.

By fishman on 2/28/2011 8:06:16 AM , Rating: 2
Your 68 had few pollution control devices, and had 54 HP. That engine if rated the way current engines are rated would probably be quite a bit less - maybe even as low as 40 HP. The 1968 beetle weighs 1900 lbs.

In comparison, a Hyundai Elantra has 138 HP, weighs around 2700 lbs, and gets 40 MPG highway.

I got 28 mpg with my 1974 superbeetle.

By Shadowself on 2/28/2011 8:50:07 AM , Rating: 2
And I got an *average* across city and highway of 52+ mpg from my 1979 diesel Rabbit over the almost nine years I owned it.

The point is, as others have stated here, that cars have changed both for the better (safety) and worse (mileage) over the past 32 years. Hopefully the economy will get significantly better in the next decade while not hurting everything else. We can dream, can't we?

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