Print 65 comment(s) - last by Pirks.. on Feb 15 at 4:05 PM

Smaller, cheaper iPhone model would help broaden appeal  (Source: Apple)
Could this finally be the iPhone nano?

Apple has one of the most popular smartphones on the market with the iPhone. The part that is so impressive is that Apple has managed to become one of the largest smartphone makers in the world on the back off relatively few iPhone SKUs whereas other makers like Nokia have hoards of devices to offer.

Apple is looking to broaden its appeal reports BloombergBloomberg cites sources familiar with Apple's plans that claim Apple has a cheaper and smaller smartphone in the works. The device is said to be about one-third smaller than the existing iPhone 4. This could well be the long rumored “iPhone nano”.

The source claims to have seen a prototype of the device last year and notes that the device was a prototype and Apple often develops prototypes that never launch. The source also claims that the smartphone has no Home button like the current iPhone uses and Apple is looking at a sales price of about $200 with no subsidies and no contract needed from carriers.

That would make this phone one seriously popular handset on pay-as-you-go networks.

Bloomberg reports that the smaller and cheaper second iPhone model is a move by Apple to grab more of the market to stave off the growing Android threat. Analyst Charlie Wolf from Needham & Co. in NYC said, "Instead of targeting 25 percent of the global mobile-phone market, Apple would be going after 100 percent."

Apple already owns 32.9% of the smartphone market as of Q4 2010 and a second phone that sells without a contract at a lower price would make that percentage grow. The smaller and cheaper handset would also allow Apple to target countries where consumers buy cheaper devices such as India and China.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Woah that's serious !$*@! If it's true...
By MartyLK on 2/11/2011 3:20:00 PM , Rating: 2
Too bad this site doesn't have an editing function....


Eh...they're just innovating like the[y] usually do. They could continue on without making anything [new] and still maintain marketshare. But they're an innovating company and they work really hard. A second phone is their current strategy.

Damn shame they [don't] see the current iPhone as the small one and make 4.3'er.

RE: Woah that's serious !$*@! If it's true...
By usju on 2/11/2011 4:09:51 PM , Rating: 2
Lol that's what the preview feature is compulsory for. But we never pause at that point do we?

RE: Woah that's serious !$*@! If it's true...
By Alexstarfire on 2/11/2011 5:17:53 PM , Rating: 2

By Alexstarfire on 2/11/2011 5:22:26 PM , Rating: 2
Err, I mean nope. :)

"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki