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Print 65 comment(s) - last by Pirks.. on Feb 15 at 4:05 PM


Smaller, cheaper iPhone model would help broaden appeal  (Source: Apple)
Could this finally be the iPhone nano?

Apple has one of the most popular smartphones on the market with the iPhone. The part that is so impressive is that Apple has managed to become one of the largest smartphone makers in the world on the back off relatively few iPhone SKUs whereas other makers like Nokia have hoards of devices to offer.

Apple is looking to broaden its appeal reports BloombergBloomberg cites sources familiar with Apple's plans that claim Apple has a cheaper and smaller smartphone in the works. The device is said to be about one-third smaller than the existing iPhone 4. This could well be the long rumored “iPhone nano”.

The source claims to have seen a prototype of the device last year and notes that the device was a prototype and Apple often develops prototypes that never launch. The source also claims that the smartphone has no Home button like the current iPhone uses and Apple is looking at a sales price of about $200 with no subsidies and no contract needed from carriers.

That would make this phone one seriously popular handset on pay-as-you-go networks.

Bloomberg reports that the smaller and cheaper second iPhone model is a move by Apple to grab more of the market to stave off the growing Android threat. Analyst Charlie Wolf from Needham & Co. in NYC said, "Instead of targeting 25 percent of the global mobile-phone market, Apple would be going after 100 percent."

Apple already owns 32.9% of the smartphone market as of Q4 2010 and a second phone that sells without a contract at a lower price would make that percentage grow. The smaller and cheaper handset would also allow Apple to target countries where consumers buy cheaper devices such as India and China.



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Woah that's serious !$*@! If it's true...
By Pirks on 2/11/2011 11:43:09 AM , Rating: -1
Is Apple really about to apply its killer strategy of gradual price lowering that made the iPod number one MP3 player in the world? Holy maholy... I thought they'd never do this again, and iPod was the only exception to their niche oriented mentality.

P.S. poor Ballmer, if he knows about this and this if NOT a false rumor he must be shitting bricks and throwing chairs by now :))) LOLOLOL :)))




RE: Woah that's serious !$*@! If it's true...
By zorxd on 2/11/2011 11:51:13 AM , Rating: 5
I don't know what you are talking about.
The iPod is the most expensive MP3 player. Even the iPod shuffle is expensive (for its capacity and lack of features)


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/11, Rating: -1
RE: Woah that's serious !$*@! If it's true...
By The Raven on 2/11/2011 12:24:04 PM , Rating: 4
Pirks, though you are correct you don't have to be an azz about it. You make us want to kick you in the throat.

Pirks was talking about price of the iPod compared to itself and not other players in the market.

Which is why it doesn't contradict his poorly put point.


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/11, Rating: -1
By StevoLincolnite on 2/11/2011 12:59:05 PM , Rating: 2
quote:
I love to provoke trolls, so much fun! Thanks :)


You must have interesting conversations with yourself if that's the case...


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/11, Rating: 0
RE: Woah that's serious !$*@! If it's true...
By The Raven on 2/11/2011 3:17:03 PM , Rating: 2
How am I a troll?

Hey in related news...

http://www.theonion.com/articles/interim-apple-chi...


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/11, Rating: 0
By StevoLincolnite on 2/11/2011 7:50:18 PM , Rating: 3
Don't bring me into the middle of this!

Sheesh! Perks are you Female?
It's the only way I can justify your slight insanity, addiction to Apple and the enjoyment of bringing new people into arguments just for amusement so you can twist their words around... Yep just like my brothers girlfriend.


By Pirks on 2/15/2011 4:05:11 PM , Rating: 2
Or maybe YOU are female eh? ;)


RE: Woah that's serious !$*@! If it's true...
By MrTeal on 2/11/2011 1:18:40 PM , Rating: 2
What huge price drop? The first iPod was introduced at an MSRP of $399. The current top end iPod is the 64GB Touch which with an MSRP of... $399. If you want to compare more similar designs, the 160GB classic was introduced at $349.

Yes you get more capacity now, but a top end iPod costs the same now as it did when they were first introduced.


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/11, Rating: -1
RE: Woah that's serious !$*@! If it's true...
By MrTeal on 2/11/2011 2:22:31 PM , Rating: 3
Come on, the $50 shuffle has half the capacity of the 2001 iPod and 1/5th the functionality. It's garbage, the 1GB chinese off-brand MP3 player I got as a handout at a job fair is more useful.

To be a valid comparison, Apple would have to be looking at introducing a new phone with nothing but a 12 button keypad, character LCD and a fruit logo on it. There's a difference between releasing a budget model at a completely different price point and a price drop.


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/2011 4:20:35 PM , Rating: 1
quote:
There's a difference between releasing a budget model at a completely different price point and a price drop
Either one will increase your market share quite a lot, hence it doesn't matter.


RE: Woah that's serious !$*@! If it's true...
By Alexstarfire on 2/11/2011 5:16:26 PM , Rating: 2
That's like saying all that matters is results, which most people in this world would disagree with.


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/2011 5:35:52 PM , Rating: 1
Explains why most people in this world are not the rich executives of big companies


By Alexstarfire on 2/11/2011 11:41:03 PM , Rating: 2
Not really, they aren't one and the same. You don't have to exploit people to get ahead/do well. It does explain people like Hitler, Stalin, and pretty much every other evil person you can think of. Even if your end goal is world peace killing half the population of Earth isn't acceptable.


RE: Woah that's serious !$*@! If it's true...
By plewis00 on 2/11/2011 6:58:22 PM , Rating: 2
The funny thing is, if they actually did release that '12 button keypad, character LCD and a fruit logo' handset (a la Motorola F3), and put it in a stylish aluminium case, I bet you they could sell it for around $100 and shift loads.

The Shuffle sells well (apart from that travesty buttonless third-gen model which forced you to use the god awful Apple-included earbuds) because it's a basic device wrapped up in a half-decent case - you can't deny the Shuffle's casing is very aesthetically pleasing, comfortable and good to look at.


RE: Woah that's serious !$*@! If it's true...
By Iketh on 2/12/2011 2:49:17 AM , Rating: 2
aesthetically pleasing = good to look at


By plewis00 on 2/12/2011 5:06:43 AM , Rating: 2
That's all you had to add to the discussion? Well done.


RE: Woah that's serious !$*@! If it's true...
By chick0n on 2/11/11, Rating: 0
By Pirks on 2/11/2011 12:56:20 PM , Rating: 2
who's Ballmar?


RE: Woah that's serious !$*@! If it's true...
By ICBM on 2/11/2011 1:09:24 PM , Rating: 2
I would think Apple would have to do something like this. With Android taking market share like crazy, and with WP7 being warmly received, I would think Apple is the one worried. Especially with the news of Nokia moving to WP7.


RE: Woah that's serious !$*@! If it's true...
By MartyLK on 2/11/2011 3:15:11 PM , Rating: 2
Eh...they're just innovating like the usually do. They could continue on without making anything and still maintain marketshare. But they're an innovating company and they work really hard. A second phone is their current strategy.

Damn shame they see the current iPhone as the small one and make 4.3'er.


RE: Woah that's serious !$*@! If it's true...
By MartyLK on 2/11/2011 3:20:00 PM , Rating: 2
Too bad this site doesn't have an editing function....

CORRECTED STATEMENT:

Eh...they're just innovating like the[y] usually do. They could continue on without making anything [new] and still maintain marketshare. But they're an innovating company and they work really hard. A second phone is their current strategy.

Damn shame they [don't] see the current iPhone as the small one and make 4.3'er.


RE: Woah that's serious !$*@! If it's true...
By usju on 2/11/2011 4:09:51 PM , Rating: 2
Lol that's what the preview feature is compulsory for. But we never pause at that point do we?


RE: Woah that's serious !$*@! If it's true...
By Alexstarfire on 2/11/2011 5:17:53 PM , Rating: 2
Nop.


By Alexstarfire on 2/11/2011 5:22:26 PM , Rating: 2
Err, I mean nope. :)


RE: Woah that's serious !$*@! If it's true...
By Tony Swash on 2/12/11, Rating: 0
RE: Woah that's serious !$*@! If it's true...
By MartyLK on 2/12/2011 11:12:25 AM , Rating: 2
I really can't think that's a bad thing. The carriers are raping us all bad enough as it is. Apple has always been the one to free the consumer from crap. Until the iPhone came along, we all had pure crap to contend with. The iPhone was the break-away smartphone that basically told the rest of the industry, "Screw you". It had so much going for it:

Solid design
Simple UI
Intuitive UI
Reliability
Capacitive touchscreen
G-Sensor
Light sensor
Proximity sensor
Closed and controlled system
Constant attention from Apple

If this was in the automotive world, the big 3 would have squashed it. But anything Apple does is bound to be good for us all.


By robinthakur on 2/14/2011 7:35:08 AM , Rating: 3
I tend to agree on this. People who complain about Apple and the iPhone forget how absolutely awful and stagnant the world of phones was before Apple changed everything and sales were slumping. It was an industry where nobody really cared about creating a good interface or customer experience, and one had lovely hardware made completely useless by the software. Apple also started telling the carriers what to do and it was able to do that because of it's groundswell of popularity. Before that, the carriers were fully in charge and branding phones etc, which I can't really see Steve ever allowing. Android and all the rest should thank Apple for rescuing a stagnant industry and showing them the way.


"And boy have we patented it!" -- Steve Jobs, Macworld 2007











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