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Smaller, cheaper iPhone model would help broaden appeal  (Source: Apple)
Could this finally be the iPhone nano?

Apple has one of the most popular smartphones on the market with the iPhone. The part that is so impressive is that Apple has managed to become one of the largest smartphone makers in the world on the back off relatively few iPhone SKUs whereas other makers like Nokia have hoards of devices to offer.

Apple is looking to broaden its appeal reports BloombergBloomberg cites sources familiar with Apple's plans that claim Apple has a cheaper and smaller smartphone in the works. The device is said to be about one-third smaller than the existing iPhone 4. This could well be the long rumored “iPhone nano”.

The source claims to have seen a prototype of the device last year and notes that the device was a prototype and Apple often develops prototypes that never launch. The source also claims that the smartphone has no Home button like the current iPhone uses and Apple is looking at a sales price of about $200 with no subsidies and no contract needed from carriers.

That would make this phone one seriously popular handset on pay-as-you-go networks.

Bloomberg reports that the smaller and cheaper second iPhone model is a move by Apple to grab more of the market to stave off the growing Android threat. Analyst Charlie Wolf from Needham & Co. in NYC said, "Instead of targeting 25 percent of the global mobile-phone market, Apple would be going after 100 percent."

Apple already owns 32.9% of the smartphone market as of Q4 2010 and a second phone that sells without a contract at a lower price would make that percentage grow. The smaller and cheaper handset would also allow Apple to target countries where consumers buy cheaper devices such as India and China.



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$200?
By chris2618 on 2/11/2011 11:36:10 AM , Rating: 2
What about Orange San Francisco (also known ZTE blade)
Runs andriod has recieved really positive reviews and comes in at below £100 for a smartphone. which if sold in america would be $160 direct conversion or as parity is normally assumped for most electronics would properly be $100




RE: $200?
By MozeeToby on 2/11/2011 11:49:28 AM , Rating: 2
What people forget about the price disparities is taxes. The $160 direct conversion includes the 20% VAT, the $100 which would be the US price does not include any sales tax at all (which ranges anywhere from less than 5% to more than 12%).

So a more accurate comparison would be $133 to $105-112 even assuming the $100 figure is accurate, which I don't think it would be. If the actual US price fell somewhere around $120 (which seems more realistic to me), the US price would range from $126-134.


RE: $200?
By mauininja on 2/13/2011 12:35:55 PM , Rating: 2
The San Francisco (blade) is only 99 francs in Switzerland, which is about $103 or something. It's supposed to be locked to Orange pre-paid for two years but it's easily unlockable. Also, it comes with 2.1 but is easily upgradeable to 2.2. Amazing phone for 99 bucks!


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