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Smurfs' Village  (Source:

Tap Zoo  (Source:
Game developers like Capcom Interactive and Pocket Gems have been advertising free children's games on iTunes, then charge high prices for in-app items without clearly warning parents of such charges

Developers of free children's games on Apple's iPhone have been charging users by placing price tags on items found throughout the games, but these in-app price tags have not been made clear to those purchasing these games, and Democratic lawmakers are getting the Federal Trade Commission (FTC) involved. 

On Tuesday, Rep. Edward J. Markey (Mass.) along with Sens. Amy Klobuchar (Minn.) and Mark Pryor (Ark.) submitted letters to FTC Chairman Jon Leibowitz asking for thorough inspection of free children's games by companies such as Pocket Gems and Capcom Interactive.  

Apple iPhone games such as Tap Zoo by Pocket Gems and the Smurfs' Village by Capcom Interactive have been labeled as free children's games, but what parents may not know upon choosing these apps is that items within the games, such as barrels of Smurfberries in the Smurfs' Village game, can cost up to $99 if a child selects them. The end result is bill shock when the charges arrive.  

While these purchases cannot be made without a password, parents argue that it has become too easy for children to figure it out and that safeguards are not strong enough to stop them from purchasing the items found in these games. 

In one particular case, a Rockville family was charged $1,400 from Capcom Interactive as well as Apple, who receives 30 percent of the tab. The Democratic lawmakers see instances like this as deceptive practices on both Apple and the game developers' parts. Markey argued that parents download applications clearly labeled as free games made suitable for children, and have no reason to expect that in-app costs such as a $19 bucket of snowflakes would be apart of their child's gaming experience. 

"Companies shouldn't be able to use smurfs and snowflakes and zoos as online ATM's, pulling money from the pockets of unsuspecting parents," said Markey. "The use of mobile apps will continue to escalate, which is why it is critical that more is done now to examine these practices. I will continue to closely monitor this issue and look forward to the FTC's response."

Capcom Interactive and Pocket Gems have both placed warnings on their games in the iTunes store regarding the additional in-app charges a user may face, but there is still some children-related software packaging left unclear. 

"The bigger question of business marketing practices moving forward is that policy doesn't have time to stay up, so we need to ensure there are safeguards across all platforms so kids are not exploited," said Kathryn Montgomery, a professor of communications at American University and author of "Generation Digital," who has urged the need for reforms to the federal Children's Online Privacy Protection Act.

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RE: Question
By Keeir on 2/10/2011 6:41:49 PM , Rating: 2
Nobody should be paying $99 for a DIGITAL copy of "smurf berries"! This is obviously designed to exploit unsuspecting people. Entire games themselves rarely cost anywhere near that amount.

While I "agree" to a certain extent, its important to understand what this repersents in the game.

Smurfberries is a way to speed up the development of your Smurf Village. Its essentially the same thing as buying time and effort. Since the entire point of the game is to build a fancy smurf village to show off... then this has some apparent value to people. As strange as that may seem.

The 99 dollar option is actual a bulk discount option. The standard price for the "normal" amount is under 5 dollars.

I don't like micro-transaction games either. Even worse than montly fee games in my mind. But its also hard for me to critize a company that allows some legitimate (read of legal age) users the ability to purchase with less effort and lower price what they would purchase anyway.

The only issue I can see is the 15 minute password keep. When the iphone keeps the itunes password for upto 15 minutes as a convience. This can be gotten around though... if you lock your phone and then unlock it, then this 15 minutes period is reset to none and a password must be entered.

Otherwise you better trust your child if you handing them ANY smartphone and password system because a irresponisble child can rack up huge expenses in a variety of ways.

"We are going to continue to work with them to make sure they understand the reality of the Internet.  A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis

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