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Nokia CEO Stephen Elop

"S**t just got real"
Nokia CEO Stephen Elop tells his troops that it's time to face the music

It appears that Nokia's CEO has come to the realization that many of us came to months, if not years ago: Nokia's smartphone efforts are in trouble. The company has been a bit lacking on the innovation front and has never quite made its way back into the hearts of the consumer -- especially in North America -- since the arrival of the iPhone in 2007.

Stephen Elop, a former Microsoft Business Division executive, took over Nokia's CEO position back in late September. It didn't take long for him to see the writing on the wall when it comes to Nokia's position in the market, and he fired off a memo (which was obtained by Engadget) to state the sad position that the company is in. In fact, Elop says that the Nokia is standing on a "burning platform" and that the company must decide what it wants to do to stay relevant.

Here are a few highlights from the 1,300+ word memo:

In 2008, Apple's market share in the $300+ price range was 25 percent; by 2010 it escalated to 61 percent. They are enjoying a tremendous growth trajectory with a 78 percent earnings growth year over year in Q4 2010. Apple demonstrated that if designed well, consumers would buy a high-priced phone with a great experience and developers would build applications. They changed the game, and today, Apple owns the high-end range… The first iPhone shipped in 2007, and we still don't have a product that is close to their experience. 

Love 'em or hate 'em, it's true that Apple really turned the smartphone market on its head. Apple knows how to create buzz for its products, and while the iPhone may not have the most dazzling array of hardware at any point in time compared to its competitors, the user experience (hardware + software ecosystem) is hard to fault.

Elop goes on to praise Google's Android platform which has taken a few short years to topple Nokia from the top of the worldwide sales charts:

Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable…

Android came in at the high-end, they are now winning the mid-range, and quickly they are going downstream to phones under €100. Google has become a gravitational force, drawing much of the industry's innovation to its core.

Elop continues in his memo talking about the company’s unhinged efforts with MeeGo, troubles with Symbian, and the fact that Chinese OEMs are able to crank out low-cost smartphones at a rapid pace. Basically, Nokia is being assaulted from all sides and isn't taking enough action to stay relevant. 

Nokia's CEO even goes so far as to say that the answer to Nokia's problems may be to adopt smartphone platform which has a strong ecosystem (Android, Windows Phone 7 perhaps?). Windows Phone 7 seems like a good choice given Elop's past ties to Microsoft, but we'll hear a little more about Nokia's plans for the future on February 11. 

You can read Stephen Elop’s full memo here.

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RE: ?
By Hiawa23 on 2/9/2011 11:55:10 AM , Rating: 1
This "afford" thing though--for clarification, if they are able to manage to put 11-15% away towards their 401k, additional money towards their IRA's, money towards their college savings accounts for their kids, pay all their bills... and maintain 12 months of a cushion in savings, then absolutely, they can "afford" whatever they want, and they should have it.

Come, on, most folks will work their entire life & not be able to do what you say here, so why even bring it up? I say enjoy life the best you can, if you like these phones, or videogames, or Tvs, substitute anything in place, then do just that, enjoy it, cause life can be taken away from you at any given time, hell most of us may not even make to retirement age, so live it up, as far as I am concerned.

I am 36, college educated, I have a home, car, kid, 14 years out of school, I do okay. My parents woked all their whole adult lives own their home, cars, my dad has his business, but they made enough to live, I had to borrow $20k to finish college, so when some people get on their soap box on message boards telling people what & how much they should be saving & what they should or should not buy, realistically, most folks, can't do that or don't do that, or not able to do it, yet still maintain decent lives, & buys these items, & it sounds good from the soap box. As far as I am concern buy whatever you can pay the note on. Some sound like our political leaders trying to tell everyday Americans what they should do yet managed to run deficits, & start wars unfunded, print & borrow money, then comes back & says we can manage the budget but on the backs of the middle, poor, old, or handicap, by ripping the programs that help many in these classes.

RE: ?
By The Raven on 2/10/2011 11:30:47 AM , Rating: 2
Come, on, most folks will work their entire life & not be able to do what you say here, so why even bring it up?

Everyone can afford 11-15%. It is a percentage after all. As far as the bills go, we are talking about smart phones here which are attached to bills. Kids can save their own money. Whatever, it IS doable even if you are on minimum wage in California (as I did). Lower your expectations as to what you need/deserve and you will find that it really isn't that bad.

Go to some poor neighborhood and look at the kids having a "ball" while they use a rock as a soccer ball. It really brings you back to the reality of what is important. And a smartphone is not, in the grand scheme of things (unless it actually is a device that adds value to what you bring to the table where you work. If you use it to play games, etc. then it is just a money pit.)

I have an Xbox, DS, PC, Wii, etc. and I know that these are trivial things even thought they keep me connected to my family (which is important). If I had a smart phone it would be the same thing. I guess the difference is that 1) I am aware of this and 2) I don't spend nearly as much on those devices combined as I would on a smart phone.

“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls

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