Print 17 comment(s) - last by Frallan.. on May 4 at 4:34 AM

Oy vey!

Bitboys Oy. That's a name that I haven't heard for quite some time. The masters of all things vapor back in the early days of Rendition, PowerVR and 3Dfx has been acquired by ATI for $44 million dollars.

Bitboys technology will be folded into ATI's Handheld Business Unit where its expertise in power management will be used to produce powerful and efficient graphics solutions for mobile devices. The mobile handset market continues to explode and the demand for multimedia content on the go doesn't show any sign of waning. From ATI's press release:

"ATI gives us what we need to reach the next level," said Mikko Saari, CEO, Bitboys. "Their market presence and ability to sell our products as part of a complete multimedia lineup will prove incredibly valuable to us. It's a classic win-win, realizing value for both companies."

"Bitboys dovetails into ATI perfectly," said Paul Dal Santo, GM of ATI's Handheld Business Unit. "Handsets are transitioning to hardware acceleration for graphics and multimedia, and the Bitboys team will play a critical role as we drive this key inflection point to make ATI the platform of choice for content providers."

We recently reported that ATI is planning to invest some $50 million into an R&D center in India, that will be focusing on developing graphics for next generation hand helds. Considering that the market is exploding, and that Bitboys was working heavily in the mobile market, the acquisition comes at just the right time.

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By Alphafox78 on 5/2/2006 1:16:11 PM , Rating: 2
PowerVR Rules!!
didnt they use this chip in some console?

RE: PoweVR
By ninjit on 5/2/2006 1:22:43 PM , Rating: 2
Dreamcast I think.

RE: PoweVR
By av911 on 5/2/2006 1:23:04 PM , Rating: 5
It was in the Dreamcast. Most underrated console ever!!

RE: PoweVR
By segagenesis on 5/2/2006 3:29:31 PM , Rating: 2
PowerVR worked really well in the Dreamcast, but as a standalone PC card it was trash. I bought into that hype over the Kyro 2 and it was one of the worst video cards I ever owned.

Note to future competition against nVidia and ATI: Make sure your drivers work *really* well before even attempting to convince people your cards dont suck.

"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs

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