Print 17 comment(s) - last by Frallan.. on May 4 at 4:34 AM

Oy vey!

Bitboys Oy. That's a name that I haven't heard for quite some time. The masters of all things vapor back in the early days of Rendition, PowerVR and 3Dfx has been acquired by ATI for $44 million dollars.

Bitboys technology will be folded into ATI's Handheld Business Unit where its expertise in power management will be used to produce powerful and efficient graphics solutions for mobile devices. The mobile handset market continues to explode and the demand for multimedia content on the go doesn't show any sign of waning. From ATI's press release:

"ATI gives us what we need to reach the next level," said Mikko Saari, CEO, Bitboys. "Their market presence and ability to sell our products as part of a complete multimedia lineup will prove incredibly valuable to us. It's a classic win-win, realizing value for both companies."

"Bitboys dovetails into ATI perfectly," said Paul Dal Santo, GM of ATI's Handheld Business Unit. "Handsets are transitioning to hardware acceleration for graphics and multimedia, and the Bitboys team will play a critical role as we drive this key inflection point to make ATI the platform of choice for content providers."

We recently reported that ATI is planning to invest some $50 million into an R&D center in India, that will be focusing on developing graphics for next generation hand helds. Considering that the market is exploding, and that Bitboys was working heavily in the mobile market, the acquisition comes at just the right time.

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By Chadder007 on 5/2/2006 12:57:02 PM , Rating: 2
Most useless purchase eVAR!!
What has Bitboys actually produced for the market?

By DigitalFreak on 5/2/2006 1:01:01 PM , Rating: 2
Heh, I was going to use that same subject line. They must have had something to bring to the table, since ATI wouldn't be stupid enough to spend $44 million on worthless crap. Or would they?...

By phatboye on 5/2/2006 1:04:19 PM , Rating: 2
well it is ATI :o

By Tsuwamono on 5/2/2006 9:19:25 PM , Rating: 1
Im sorry but doesnt it take 2 7800s to come close to a X1900 XTX? ya i thought so...

By Lakku on 5/3/2006 12:58:44 PM , Rating: 2
And you are comparing an older nVidia product to ATi's flagship? Last I checked, the GTX wasn't too far behind, around 5% in most cases, if not ahead in some. Not to mention, the nVidia cards produce less heat n noise and require less power. Anyway, this has nothing to do with Bitboys, but at least try comparing high end models to high end models.

By surt on 5/2/2006 1:06:26 PM , Rating: 2
They produced some low power video chipsets for the cell phone market.

By Orpheus333 on 5/2/2006 3:04:04 PM , Rating: 3
I though ATI was all about their "Imageon."

"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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