Print 14 comment(s) - last by SiliconJon.. on Feb 10 at 10:36 AM

Xperia Play is unveiled in a 30-second Super Bowl ad

After months of speculation and leaked photos, Sony Ericsson finally made the so-called "PlayStation phone," the Xperia Play, official in a big way -- by airing a creepy ad during the Super Bowl.

The spot depicts a sweaty man running to deliver a pair of scissors to another man, seemingly performing a back-alley surgery, as ominous music drums up the drama. The surgery, it is revealed, was performed on a life-sized green Android who has been fashioned with a pair of thumbs. The scissors are used to cut off its bandages.

"Android is ready to play," the tagline reads, before cutting to a shot of the Xperia Play. A voice-over narrator proclaims, "The smartphone with everything you need, and the one thing you want," as a "PlayStation Certified" icon appears in the upper corner. "Coming soon," the narrator continues, "from Sony Ericsson."

The device depicted in the spot is the same one that appeared in the leaked photos from December, D-pad and all.

According to Engadget, the Android-based device, running Gingerbread, is set to make its first official in-the-flesh appearance next week at the Mobile World Congress in Barcelona.

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By bah12 on 2/7/2011 5:04:09 PM , Rating: -1
Can we stop with the commercial narratives posing as news please? Seriously I don't need DT to transcribe commercials for me.

Same goes for this "news" article (to a lesser degree at least there was some valid reporting there).

Sense when does a commercial warrant coverage (regardless of cleverness)? If you have something to actually report about a product fine, but this trend is getting old fast.

RE: Narrative
By Shadowmaster625 on 2/8/2011 9:00:28 AM , Rating: 1
The trend was getting old in the 1920's.

RE: Narrative
By gfxBill on 2/8/2011 7:24:58 PM , Rating: 1
I thought the headline encapsulated why this is news. Maybe you skipped it? Or the first paragraph?

RE: Narrative
By SiliconJon on 2/10/2011 10:36:33 AM , Rating: 1
I could use a transcript, I watch almost zero television.

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