Print 41 comment(s) - last by chagrinnin.. on Feb 14 at 5:44 PM

Verizon Wireless won't make any new friends with this latest move to swat down heavy downloaders

When Verizon Wireless announced that the iPhone 4 would be coming to its network, the company made sure to make everyone know that its network was prepared to handle the onslaught of new devices. After all, Verizon Wireless is home to numerous Android devices which themselves tend to be data hungry.

Today, however, we're getting news that Verizon Wireless has plans to keep its network "in check" to ensure that it doesn't run into the same roadblocks as AT&T. Boy Genius Report noticed that the company has posted a new notice on its site [PDF] that targets heavy downloaders: 

Verizon Wireless strives to provide customers the best experience when using our network, a shared resource among tens of millions of customers. To help achieve this, if you use an extraordinary amount of data and fall within the top 5% of Verizon Wireless data users we may reduce your data throughput speeds periodically for the remainder of your then current and immediately following billing cycle to ensure high quality network performance for other users at locations and times of peak demand. Our proactive management of the Verizon Wireless network is designed to ensure that the remaining 95% of data customers aren't negatively affected by the inordinate data consumption of just a few users. 

Unfortunately, there is no indication of what threshold has to be crossed before Verizon Wireless will start throttling your speeds; and there is no indication of how slow your data speeds will be after getting busted by the company.

This new measure is effective starting today for those that sign a new contract or renew a contract.

The data throttling isn't the only change coming to Verizon Wireless. The company also announced that it is incorporating new transcoding technology into its network to help streamline data transfers. You can read more info about this technology here. 

Yesterday, AT&T announced that it would be expanding its tethering data allowance from 2GB to 4GB. This was seen as a move to better align the company with Verizon Wireless' data plans for the iPhone 4.

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RE: umm
By YashBudini on 2/3/2011 2:57:41 PM , Rating: -1
And therein lies the rub. You have no idea how or when you'll get zapped. It will "just happen".

Actually the "rub" is if this impacts anyone significantly then they need to go out and get a real life.

RE: umm
By PhatoseAlpha on 2/3/2011 4:07:23 PM , Rating: 2
It's wireless. If they weren't already out living their real lives, they'd just be on the computer.

RE: umm
By tastyratz on 2/3/2011 4:58:05 PM , Rating: 2
I disagree,

I think the top 5% will be filled with tethering users that exploit their services. The guy who uses his phone on his laptop to watch netflix movies every night before bed and download a few songs during the day might fill that void.

I have mixed feelings about this.

On one hand its not really exploiting because you're using the unlimited services with which you pay for, on the other hand the top 5% of users are probably the top 95% of the network usage.

I could support this kind of throttling and network management if it was responsibly and honestly implemented while remaining restricted. The problem here is that 5% turns to 7%... 10%... 15%... and then a data cap for all.
Greed has no end in sight give them a bite and they will eat the whole box of candy bars.

RE: umm
By ereavis on 2/3/2011 8:11:03 PM , Rating: 2
good call. But this is inevitable. Wired stuff just depends on better hardware to get more bandwidth, wireless is going to depend on higher frequency and smarter encoding, which is much much slower to develop. So if they're throttling the air-rate then it helps the much more real limits they face.

I'm all for rinse and repeat once a month, cuts 10% of the top user base back and fulfills the above. Verizon's been ok about keeping people happy to steal them from AT&T, so there's that going for the stop-the-facism that would occur otherwise.

"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer

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