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AT&T finally gets with the program when it comes to smartphone tethering

When AT&T introduced its tiered smartphone data plans last year, most customers were quite upset with the move. While some customers that didn't use much data could actually end up saving a bit with the Data Plus 200MB ($15) and Data Pro 2GB ($25) plans, most hardcore smartphone users decided to stick to their grandfathered unlimited data plans ($30). 

However, AT&T was especially sneaky with its tethering package for Data Pro users. Even though tethering usually results in increased data usage, AT&T decided to keep the data limits firm at 2GB. This was probably the most egregious move on AT&T's part when it switched to its tiered data plans. 

Now, it looks as though a little bit of competition in the form of the iPhone 4 on Verizon's wireless network is finally persuading AT&T to see the error in its ways. The company has announced that starting February 13, it will allow customers on the Data Pro plan to have a total of 4GB of data while tethering. The total price for the package will be $45 per month.

Customers that are already on the Data Pro plan with tethering will automatically see an extra 2GB of data show up on their accounts. Once you go over the 4GB limit, however, you'll be charged an overage fee of $10 per gigabyte.

"Our customers want to connect as many devices as possible to the nation's fastest mobile broadband network, which is getting faster with 4G," said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets.

"We want to extend the benefits of an additional 2GB to smartphone customers on our tethering plan. This delivers more value today for the price they're already paying – and that's what our customers want."

It’s nice to hear that AT&T finally listened to what its “customers wanted” even though the move comes about eight months too late.



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RE: Switching
By ARoyalF on 2/2/2011 10:05:55 PM , Rating: 2
Don't give some phone company marketing douche any ideas......


RE: Switching
By phatboye on 2/3/2011 9:28:28 AM , Rating: 2
Verizon does not need to do anything like that anymore now that they have LTE up and running. While AT&T may have the "fastest" 3G network up right now Verizon can now claim to have an even faster overall data network.


RE: Switching
By Targon on 2/3/2011 9:36:23 AM , Rating: 2
LTE is still very limited in terms of where it is offered on Verizon. The fastest could then be seen as the average speed you get across the ENTIRE network. Since AT&T is still faster in terms of 3G, and Verizon LTE is not available across most of the network, AT&T would still end up being "the fastest".

As far as speeds and overall bandwidth, if AT&T users on average are using more(due to the iPhone users being data hogs), the perceived speed of AT&T may be lower as well. Keep in mind that HSPA+ is out there on the AT&T network as well, which does a pretty good job when it comes to providing bandwidth.


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