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2012 Buick Regal eAssist
EAssist technology to filter down to the Buick Regal

GM is moving forward with its "tweener luxury" Buick brand and is looking to further expand its appeal with more fuel-efficient models. Late last year, Buick announced that it would bring its LaCrosse eAssist to market this year that will achieve 25/37 mpg (city/highway).

Today, Ward's Auto reports that the hybrid system will also be filtering down to the slightly smaller Buick Regal. The Regal eAssist will be powered by the same 180hp four-cylinder engine, 15hp electric motor (fed by a trunk-mounted lithium-ion battery pack), and 6-speed automatic transmission.

Ward’s reports that the Regal eAssist will also achieve the same fuel economy as the LaCrosse eAssist. However, the powertrain will not come as standard equipment as it will on its more expensive big brother. 

“It’s a very integrated powertrain system, with no compromises in driving performance, shift quality or ride and handling,” said Daryl Wilson, LaCrosse lead development engineer of the eAssist system in November 2010. “We believe this combination points to the future of vehicles powered primarily by an internal combustion engine.”

The standard 2011 Buick Regal starts at $26,245 and gets an unremarkable 19 mpg in the city and 30 mpg on the highway from its 182hp 2.4-liter four-cylinder engine. The eAssist model will no doubt cost at least a few thousand dollars more pushing it closer to the $30,000 price point.

For comparison, other midsize hybrids on the market like the Ford Fusion Hybrid ($28,990) and Hyundai Sonata Hybrid ($26,545) offer greater fuel economy ratings of 41/36 and 35/40 respectively.

Updated 2/8/2011

General Motors has officially unveiled the Buick Regal eAssist, and the vehicle is officially rated at 26/37 (city/highway). It will go on sale later in the fall.

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RE: Not for me, but...
By theapparition on 2/1/2011 9:10:00 PM , Rating: 4
By that same logic, I should buy a Hyundai instead of a Ferrari. The Hyundai costs way less and gets much better fuel economy. No brainer, right?

Obviously it's a stupid comparison, but while a car like the Ford Fusion is very nice, the Buick Regal is more luxurious. That's what some are willing to pay for.

If that's not you, then fine. But try to understand that there are people (so GM hopes) willing to pay for that. And some are willing to pay 100k for that Lexus Hybrid that's only marginally more efficient than the non-hybrid version.

RE: Not for me, but...
By Brandon Hill on 2/1/11, Rating: 0
RE: Not for me, but...
By Flunk on 2/2/2011 9:14:13 AM , Rating: 1
You're ignoring that more than half the Cadillac models are mechanically identical to their Chev equivalents with uglier trim and bodywork plus a little tuning. At least the Buick is built on a different (Opel) platform.

RE: Not for me, but...
By MrFord on 2/3/2011 9:58:13 AM , Rating: 2
Half their models like... the Escalade?
Maybe the SRX if you stretch the definition of same platform.
But definitely not the case for the DTS, STS and CTS.

RE: Not for me, but...
By theapparition on 2/2/2011 12:15:49 PM , Rating: 3
It is compared to the other models mentioned.

Drive them all and then tell me which is the better car, all other points aside. Quite frankly, not really even in the same class.

Again, I wasn't trying to make a point that the Regal or hybrid version is a good deal, or priced right or whatever. I was merely stating that the Regal does not attract the same buyers as the other models mentioned.

RE: Not for me, but...
By donxvi on 2/2/2011 1:58:23 PM , Rating: 3
Get a Lincoln MKZ hybrid if you want luxury and MPG, then.
Same MPG as the Fusion with Lincoln appointments.

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