Print 40 comment(s) - last by Smilin.. on Feb 1 at 10:20 AM

Microsoft isn't overly concerned about its struggles in the tablet industry, according to a top executive.  (Source: Reuters)
Company is unconcerned about the iPad and its Android counterparts

Jean-Philippe Courtois, president of Microsoft International, in an interview with Reuters, delved into the topic of tablets.  When asked whether Microsoft was concerned about the iPad and other tablets affecting the company's dominance of the PC market, he states, "Devices are going to go and come."

Microsoft is currently partnering with Intel to roll out 10 or more Windows tablets this year.  But those tablets, like the currently available HP Slate 500, don't have an operating system refined for touch (they run Windows 7).  And while they may offer compatibility for some files that competing tablets cannot (e.g. the iOS-powered iPad and Android devices), they are expected to also have inferior battery life, as Intel Atom SoCs are currently less power-efficient than competitive ARM SoCs used in these rivals.

In the long term Microsoft plans to fix those problems by embracing ARM and releasing a version of Windows fine-tuned for tablets.  Microsoft Chief Executive Steve Ballmer announced that Windows 8 will support ARM processors at CES 2011.  Much like Android 3.0 Honeycomb, Microsoft’s Windows 8 will also have a build refined for a touch-driven tablet world.

But Windows 8 may not arrive until 2012 -- or later.

Recent reports revealed that when tablets are factored in to Apple's PC market share, it jumps to number two on the list of top worldwide PC sellers, passing Dell.  And Android devices are heating up too, with the Samsung Galaxy Tab selling well and Honeycomb devices launching this Spring.

Mr. Courtois says that even if Microsoft faces an uphill battle in the tablet market, those problems will be offset by Microsoft information technology gains in developing markets.  He states, "We see some growth across the world both in developed countries and in emerging countries and that helps the IT spending (outlook)."

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By Tony Swash on 1/31/2011 7:09:35 AM , Rating: 2
The previous generation of tablets failed because they were not good products

And why? Because there was no competition.

Apple is very, very good at supply chain.

Apple is very, very good at fleshing out their closed ecosystem. They are not so good at integrating into other ecosystems.

What's noticeable is how hard competitors are finding beating Apple's tablet prices

Are they even trying? It's obvious that Apple is the 800 pound gorilla in the tablet space; it's hardly a unique business tactic to avoid a direct, head-to-head market clash.

Except against Apple (the new Apple post Jobs return). Zune went no where.

An excellent example of a product in which Microsoft's advantages don't come into play. The Xbox benefits greatly from Microsoft's excellent developer tools and documentation; such is hardly a major plus in a consumer media player.

No tablet running on current, or in the pipeline, Intel chips will succeed.

No tablet running a variant of Windows 7 will succeed.

Windows 7 is not a touch OS. It is apparently "touch enabled" but that just means it allows users to have a dreadful user experience whilst touching the screen instead of using a mouse.

Windows 7 tablets have no ecosystem of apps designed for touch.

Nothing Microsoft currently has on offer will make the slightest dent in the sales of iPad.

Microsoft is dependent on OEM's to bring Windows tablets to market. Most seem to be jumping ship and adopting Android because it is designed to run on ARM and shortly in it's next iteration it will be designed for tablets and it does have touch enabled apps. A new phenomena, Microsoft OEMs abandoning Microsoft for a new OS. Times are changing.

Android tablets, although a bigger competitor to iPad than any of the Windows based pitiable offerings, will not make a major dent in iPad sales. This is because the Android OS is inferior to iOS in terms of user experience, because the Apple ecosystem is vastly superior to the Android ecosystem (number and quality of apps, volume and ease of purchase of media content, number and range of physical accessories, quality and range of retail outlets, etc) and because of the power of the Apple brand.

We can argue about whether my statements above make sense or are justified until hell freezes over. Let's just see what happens in the next year.

The Xbox is a good example of what is wrong with Microsoft the business. Spend billions to make millions. Xbox's may sell in quantity but that does not make it a good business. Microsoft would have made more money if it had just kept the billions it spent on Xbox in a savings account.

"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular ArticlesAre you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Snapchat’s New Sunglasses are a Spectacle – No Pun Intended
September 24, 2016, 9:02 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki