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will.i.am shows off his fancy new Intel ID badge  (Source: Intel)

will.i.am and Intel CMO Deborah Conrad  (Source: Intel)
Intel made the announcement at a press event in Anaheim, California

Well, here's another story that comes completely out of left field. Last week, we received the rather odd news that Eric Schmidt is stepping down as CEO of Google despite that fact that the company is still rolling in money. Today, an equally baffling announcement came from Intel -- the company revealed that it hired musical artist will.i.am as its new Director of Creative Innovation. 

Will.i.am is better known as a member of the popular music group The Black Eyed Peas, but he will now be lending his "talents" to Intel. Will.i.am has signed a multi-year deal with Intel and even has his own Intel ID badge according to Intel's press release. 

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said will.i.am. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

“We’re thrilled to tap into the limitless creativity will.i.am brings to the table," exclaimed Intel CMO Deborah Conrad. "He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally."

While it's hard for us to picture what exactly will.i.am brings to the table when it comes to designing microprocessors, Intel assures us that the musician will lend a helping hand in the development of notebooks, tablet computers, and smartphones.

“Our partnership with will.i.am is a prime example of how we want to convey and deliver the Intel experience, Conrad continued. "It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment.”

Perhaps we'll now start seeing some Black Eyed Pea-themed commercials from Intel.



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RE: WTF?
By Maiyr on 1/26/2011 1:19:58 PM , Rating: 1
No one knows who Will Smith, Justin Timberlake, Timberland, hell even Gaga are anymore. Well maybe Gaga, but the rest, nope. will.i.am is huge in the dance music industry right now. While dance is only just beginning to take hold in the US it is already, and has been, huge in the rest of the world. While as technical people we may not understand the hiring of such an artist it is forward thinking on the part of Intel. Whether is pays dividends only time will.i.am tell.

Maiyr


RE: WTF?
By Spuke on 1/26/2011 4:03:44 PM , Rating: 2
quote:
While dance is only just beginning to take hold in the US it is already, and has been, huge in the rest of the world.
LOL! Huh? This form of music has been around for decades in the US. Nothing new here at all.


RE: WTF?
By Dean364 on 1/27/2011 8:40:06 AM , Rating: 2
House ain't givin' up. House ain't gunna stop. We keep reaching for the top!


RE: WTF?
By Maiyr on 1/27/2011 10:34:49 AM , Rating: 2
I guess I have been under a rock for the past 4 decades then.

Maiyr


RE: WTF?
By PrezWeezy on 1/28/2011 8:27:30 PM , Rating: 2
I actually had no clue who he was until I read the article. His name means nothing to me because he is part of the Black Eyed Peas. I happen to know who Lars Ulrich is, but the number of other people who instantly recognize that name are very few compared to the number who recognize Metallica. So using a single artist who is part of a band doesn't make much sense as far as name recognition. Instead, using a self named star (Will Smith, et al) is actually more likely to stir up recognition.

Though, I do agree that this was a good move. They really need someone who is not a geek to help innovate in consumer space. Right now Intel is a big name, but how many people outside of the tech community knows what they reall do? Other than their box saying Intel Inside.


"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA

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