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will.i.am shows off his fancy new Intel ID badge  (Source: Intel)

will.i.am and Intel CMO Deborah Conrad  (Source: Intel)
Intel made the announcement at a press event in Anaheim, California

Well, here's another story that comes completely out of left field. Last week, we received the rather odd news that Eric Schmidt is stepping down as CEO of Google despite that fact that the company is still rolling in money. Today, an equally baffling announcement came from Intel -- the company revealed that it hired musical artist will.i.am as its new Director of Creative Innovation. 

Will.i.am is better known as a member of the popular music group The Black Eyed Peas, but he will now be lending his "talents" to Intel. Will.i.am has signed a multi-year deal with Intel and even has his own Intel ID badge according to Intel's press release. 

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said will.i.am. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

“We’re thrilled to tap into the limitless creativity will.i.am brings to the table," exclaimed Intel CMO Deborah Conrad. "He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally."

While it's hard for us to picture what exactly will.i.am brings to the table when it comes to designing microprocessors, Intel assures us that the musician will lend a helping hand in the development of notebooks, tablet computers, and smartphones.

“Our partnership with will.i.am is a prime example of how we want to convey and deliver the Intel experience, Conrad continued. "It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment.”

Perhaps we'll now start seeing some Black Eyed Pea-themed commercials from Intel.



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RE: Breaking news.
By michael67 on 1/26/2011 12:27:40 PM , Rating: 2
quote:
And if it wasn't for AMD we would still be dealing with Netburst and Intel trying to push for 10ghz.
Competition pushed Intel to produce the Core series not Intel being a "nice guy".

AMD needs to be thanked for the pressure it has provided over the years.

Its even worse, before the Athlon64 Intel was thinking it had a near monopoly on the desktop market and could push any tech they wanted.

Intel had the plan to phase out after netburst the x86 and force the whole PC industry over to the Itanic architecture.

En yes the overstep to ia64 architecture would not have bin that big as MS already had A OS for the Itanium server line and there was a x86 compiler for Itanium.


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