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will.i.am shows off his fancy new Intel ID badge  (Source: Intel)

will.i.am and Intel CMO Deborah Conrad  (Source: Intel)
Intel made the announcement at a press event in Anaheim, California

Well, here's another story that comes completely out of left field. Last week, we received the rather odd news that Eric Schmidt is stepping down as CEO of Google despite that fact that the company is still rolling in money. Today, an equally baffling announcement came from Intel -- the company revealed that it hired musical artist will.i.am as its new Director of Creative Innovation. 

Will.i.am is better known as a member of the popular music group The Black Eyed Peas, but he will now be lending his "talents" to Intel. Will.i.am has signed a multi-year deal with Intel and even has his own Intel ID badge according to Intel's press release. 

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said will.i.am. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

“We’re thrilled to tap into the limitless creativity will.i.am brings to the table," exclaimed Intel CMO Deborah Conrad. "He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally."

While it's hard for us to picture what exactly will.i.am brings to the table when it comes to designing microprocessors, Intel assures us that the musician will lend a helping hand in the development of notebooks, tablet computers, and smartphones.

“Our partnership with will.i.am is a prime example of how we want to convey and deliver the Intel experience, Conrad continued. "It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment.”

Perhaps we'll now start seeing some Black Eyed Pea-themed commercials from Intel.



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Limitless creativity huh?
By TSS on 1/26/2011 6:02:55 AM , Rating: 2
quote:
“We’re thrilled to tap into the limitless creativity will.i.am brings to the table,"


I'm sorry but i've got to reply to this since i've come across Will.i.am's song called "check it out".

A Japanese theme song (that's never been done before), in autotune (super original), with pretty much a black lady gaga. The chorus consists mostly of "check it out", in the first part "Haters go kill yourself" is sung (he's really hatin on haters in the song) and in the second part will.i.am actually refers to Mr.t and Ice-t, specifically, OG or Original Gangster (Talk about old). The actual line is " if you stay with me you'll be super OG". He's "gots to stay fly" as well. He has to be it so bad that he says it 5 times within 10 seconds.

I know rap takes some liberties with grammer and pronounciation but this song takes the cake. The girl's rap you don't want to read on paper because it doesn't make any grammatical sense, and Will.i.am's own rap part is words that usually don't come even close to rhyming, except that he added an A behind every word in the song to make it rhyme. And of course, autotune helps here too.

Oh and of course, he calls his own beat "Banging" and "Blazin". Multiple times, of course.

I'm sorry but this guy doesn't bring any creativity to the table. None what so ever. Even if he did... No, he doesn't. The only possible thing he could bring to the table is how he actually manage to get this garbage sold.

Oh, and in closing: Nigga-riffic? Really? Honestly? Come on now. That's just sad.




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