Well, here's another story that comes completely out of left
field. Last week, we received the rather odd news that Eric
Schmidt is stepping down as CEO of Google despite that fact that the
company is still rolling in money. Today, an equally baffling announcement came
from Intel -- the company revealed that it hired musical artist will.i.am as
its new Director of Creative Innovation.
Will.i.am is better known as a member of the popular music group
The Black Eyed Peas, but he will
now be lending his "talents" to Intel. Will.i.am has signed a
multi-year deal with Intel and even has his own Intel ID badge according to
Intel's press release.
“Nearly everything I do involves processors and computers,
and when I see an Intel chip I think of all the creative minds involved that
help to amplify my own creativity,” said will.i.am. “Teaming up with the
scientists, researchers and computer programmers at Intel to collaborate and
co-develop new ways to communicate, create, inform and entertain is going to be
“We’re thrilled to tap into the limitless creativity
will.i.am brings to the table," exclaimed Intel CMO Deborah Conrad.
"He’s not only a brilliant artist and producer, but also an innovator pushing
the bounds of technology professionally and personally."
While it's hard for us to picture what exactly will.i.am
brings to the table when it comes to designing microprocessors, Intel assures
us that the musician will lend a helping hand in the development of notebooks,
tablet computers, and smartphones.
“Our partnership with will.i.am is a prime example of how we
want to convey and deliver the Intel experience, Conrad continued. "It’s
imperative that Intel and our innovations are kept in front of the global youth
culture that embraces new devices and new forms of communication and
Perhaps we'll now start seeing some Black Eyed Pea-themed
commercials from Intel.
quote: What market are they competing in where Will.i.am is going to make a difference?