Print 63 comment(s) - last by PrezWeezy.. on Jan 28 at 8:27 PM shows off his fancy new Intel ID badge  (Source: Intel) and Intel CMO Deborah Conrad  (Source: Intel)
Intel made the announcement at a press event in Anaheim, California

Well, here's another story that comes completely out of left field. Last week, we received the rather odd news that Eric Schmidt is stepping down as CEO of Google despite that fact that the company is still rolling in money. Today, an equally baffling announcement came from Intel -- the company revealed that it hired musical artist as its new Director of Creative Innovation. is better known as a member of the popular music group The Black Eyed Peas, but he will now be lending his "talents" to Intel. has signed a multi-year deal with Intel and even has his own Intel ID badge according to Intel's press release. 

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

“We’re thrilled to tap into the limitless creativity brings to the table," exclaimed Intel CMO Deborah Conrad. "He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally."

While it's hard for us to picture what exactly brings to the table when it comes to designing microprocessors, Intel assures us that the musician will lend a helping hand in the development of notebooks, tablet computers, and smartphones.

“Our partnership with is a prime example of how we want to convey and deliver the Intel experience, Conrad continued. "It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment.”

Perhaps we'll now start seeing some Black Eyed Pea-themed commercials from Intel.

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RE: Breaking news.
By Solandri on 1/26/2011 1:06:52 AM , Rating: 5
And if it wasn't for AMD we would still be dealing with Netburst and Intel trying to push for 10ghz
Competition pushed Intel to produce the Core series not Intel being a "nice guy".

I like AMD, but I'm not convinced their success during the Athlon days really had a lot to do with them out-innovating Intel. The reason Intel stumbled with netburst was because the company at the time was being steered by their marketing department. To marketing, GHz was king, so they steered the company on a path which would yield the highest GHz, all other factors be damned.

Unfortunately for Intel (fortunately for us and AMD), they ran smack into the brick wall of physics. Due to current leakage on sub-90 nm die processes, the power requirements simply balloon out of control when you start to get to really high clock speeds.

Even if AMD hadn't existed, I'm absolutely certain that the Core architecture eventually would've won out. Core came from the Pentium M line of Intel's notebook CPUs. Intel's engineering department was still in control of notebook CPU development because power consumption matters a lot more for notebooks. To them, the primary stat to maximize was performance per watt, not GHz.

So with the P4 advancement being crippled by physics, it was only a matter of time before Pentium M / Core CPUs began to outperform the P4 line and for Intel to see the error of its netburst ways. AMD, which was readying a new CPU core for release at the time, just happened to be in a great position to capitalize on Intel's misstep. But even if AMD hadn't been there, Intel would've switched to PM/Core anyway. AMD just made it happen quicker, and made Intel bleed a lot more for their mistake (which are good things considering the boneheaded things Marketing was making Intel do).

RE: Breaking news.
By mmcdonalataocdotgov on 1/26/11, Rating: -1
RE: Breaking news.
By GuinnessKMF on 1/26/2011 12:52:19 PM , Rating: 4
First, you're posting in a discussion thread of a tech website, did you expect us to be talking about weight gain proteins?

Second, anytime anyone thinks they're making a vague reference, they massively underestimate the culture of the internet.

“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs
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