Print 63 comment(s) - last by PrezWeezy.. on Jan 28 at 8:27 PM shows off his fancy new Intel ID badge  (Source: Intel) and Intel CMO Deborah Conrad  (Source: Intel)
Intel made the announcement at a press event in Anaheim, California

Well, here's another story that comes completely out of left field. Last week, we received the rather odd news that Eric Schmidt is stepping down as CEO of Google despite that fact that the company is still rolling in money. Today, an equally baffling announcement came from Intel -- the company revealed that it hired musical artist as its new Director of Creative Innovation. is better known as a member of the popular music group The Black Eyed Peas, but he will now be lending his "talents" to Intel. has signed a multi-year deal with Intel and even has his own Intel ID badge according to Intel's press release. 

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

“We’re thrilled to tap into the limitless creativity brings to the table," exclaimed Intel CMO Deborah Conrad. "He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally."

While it's hard for us to picture what exactly brings to the table when it comes to designing microprocessors, Intel assures us that the musician will lend a helping hand in the development of notebooks, tablet computers, and smartphones.

“Our partnership with is a prime example of how we want to convey and deliver the Intel experience, Conrad continued. "It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment.”

Perhaps we'll now start seeing some Black Eyed Pea-themed commercials from Intel.

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By raumkrieger on 1/25/2011 7:43:23 PM , Rating: 1
I sincerely hope that Intel badge does not read "". If he's going to be working at a proper company he needs to drop the whole nickname thing and use his big boy name.

RE: William
By Camikazi on 1/25/2011 8:10:16 PM , Rating: 3
They hired him for his notoriety, if he were to change to his real name (William James Adams, Jr.) no one would know who he is and the whole reason for hiring him disappears. He was hired for the same reason Lady GaGa was hired by Polaroid, to make the company look hip and cool basically.

RE: William
By LRonaldHubbs on 1/25/2011 8:17:46 PM , Rating: 2
Unfortunately his badge is unreadable in the press photo:

RE: William
By Parhel on 1/25/2011 11:32:59 PM , Rating: 3
And I sincerely hope that when Intel CMO Deborah Conrad introduced him in the pic at the bottom, she said "WILL.I.AM DROP THE BEAT NOW!!!"

RE: William
By GulWestfale on 1/25/2011 11:42:30 PM , Rating: 3
If he's going to be working at a proper company he needs to drop the whole nickname thing and use his big boy name.

yep, and he might even have to learn how to play an instrument!

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