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will.i.am shows off his fancy new Intel ID badge  (Source: Intel)

will.i.am and Intel CMO Deborah Conrad  (Source: Intel)
Intel made the announcement at a press event in Anaheim, California

Well, here's another story that comes completely out of left field. Last week, we received the rather odd news that Eric Schmidt is stepping down as CEO of Google despite that fact that the company is still rolling in money. Today, an equally baffling announcement came from Intel -- the company revealed that it hired musical artist will.i.am as its new Director of Creative Innovation. 

Will.i.am is better known as a member of the popular music group The Black Eyed Peas, but he will now be lending his "talents" to Intel. Will.i.am has signed a multi-year deal with Intel and even has his own Intel ID badge according to Intel's press release. 

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said will.i.am. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

“We’re thrilled to tap into the limitless creativity will.i.am brings to the table," exclaimed Intel CMO Deborah Conrad. "He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally."

While it's hard for us to picture what exactly will.i.am brings to the table when it comes to designing microprocessors, Intel assures us that the musician will lend a helping hand in the development of notebooks, tablet computers, and smartphones.

“Our partnership with will.i.am is a prime example of how we want to convey and deliver the Intel experience, Conrad continued. "It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment.”

Perhaps we'll now start seeing some Black Eyed Pea-themed commercials from Intel.



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RE: Breaking news.
By amanojaku on 1/25/2011 6:44:49 PM , Rating: 5
Right... because the world needs another NetBurst... The original Athlon and Opterons are the reasons Intel made Core. AMD has potential; it whipped Intel's @ss pretty good for a few years. It just needs good leadership.


RE: Breaking news.
By Makaveli on 1/25/11, Rating: 0
RE: Breaking news.
By StevoLincolnite on 1/25/2011 9:37:17 PM , Rating: 3
quote:
believe AMD got ahead during those P4 days because of its slip up with netburst. Intel already had invested to much money and R&D to just drop the p4 so they had to ride it out. What you've have seen the last few years is intel not sleeping behind the wheel.


And if it wasn't for AMD we would still be dealing with Netburst and Intel trying to push for 10ghz.
Competition pushed Intel to produce the Core series not Intel being a "nice guy".

AMD needs to be thanked for the pressure it has provided over the years.

quote:
And for the record i've owned far more AMD systems than intel. Even for fanboys reality has to set it sometime and i'm a huge amd fan but they haven't produce anything I would considering buying since the socket 939 days.


At least there is still choice available for you to choose between either company.

I think the Athlon and Phenom lines are excellent value for Budget machines.
AMD is still the cheapest way to a Quad and Hexacore platform for those who like to do Video encodes/Transcodes etc'.


RE: Breaking news.
By Solandri on 1/26/2011 1:06:52 AM , Rating: 5
quote:
And if it wasn't for AMD we would still be dealing with Netburst and Intel trying to push for 10ghz
Competition pushed Intel to produce the Core series not Intel being a "nice guy".

I like AMD, but I'm not convinced their success during the Athlon days really had a lot to do with them out-innovating Intel. The reason Intel stumbled with netburst was because the company at the time was being steered by their marketing department. To marketing, GHz was king, so they steered the company on a path which would yield the highest GHz, all other factors be damned.

Unfortunately for Intel (fortunately for us and AMD), they ran smack into the brick wall of physics. Due to current leakage on sub-90 nm die processes, the power requirements simply balloon out of control when you start to get to really high clock speeds.
http://arstechnica.com/old/content/2004/06/prescot...

Even if AMD hadn't existed, I'm absolutely certain that the Core architecture eventually would've won out. Core came from the Pentium M line of Intel's notebook CPUs. Intel's engineering department was still in control of notebook CPU development because power consumption matters a lot more for notebooks. To them, the primary stat to maximize was performance per watt, not GHz.

So with the P4 advancement being crippled by physics, it was only a matter of time before Pentium M / Core CPUs began to outperform the P4 line and for Intel to see the error of its netburst ways. AMD, which was readying a new CPU core for release at the time, just happened to be in a great position to capitalize on Intel's misstep. But even if AMD hadn't been there, Intel would've switched to PM/Core anyway. AMD just made it happen quicker, and made Intel bleed a lot more for their mistake (which are good things considering the boneheaded things Marketing was making Intel do).


RE: Breaking news.
By mmcdonalataocdotgov on 1/26/11, Rating: -1
RE: Breaking news.
By GuinnessKMF on 1/26/2011 12:52:19 PM , Rating: 4
First, you're posting in a discussion thread of a tech website, did you expect us to be talking about weight gain proteins?

Second, anytime anyone thinks they're making a vague reference, they massively underestimate the culture of the internet.


RE: Breaking news.
By michael67 on 1/26/2011 12:27:40 PM , Rating: 2
quote:
And if it wasn't for AMD we would still be dealing with Netburst and Intel trying to push for 10ghz.
Competition pushed Intel to produce the Core series not Intel being a "nice guy".

AMD needs to be thanked for the pressure it has provided over the years.

Its even worse, before the Athlon64 Intel was thinking it had a near monopoly on the desktop market and could push any tech they wanted.

Intel had the plan to phase out after netburst the x86 and force the whole PC industry over to the Itanic architecture.

En yes the overstep to ia64 architecture would not have bin that big as MS already had A OS for the Itanium server line and there was a x86 compiler for Itanium.


RE: Breaking news.
By Makaveli on 1/27/2011 2:07:12 PM , Rating: 2
I thought it was the law of physics that pushed for Core 2 and intel then figured out they were never going to get 10ghz out of the P4.


RE: Breaking news.
By crimson117 on 1/26/2011 9:20:05 AM , Rating: 2
And AMD is still whooping Intel at lower price points, particularly if you factor in motherboard costs.


RE: Breaking news.
By vol7ron on 1/26/11, Rating: 0
"I modded down, down, down, and the flames went higher." -- Sven Olsen

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