set to launch a new service of users called Google Offers. The new service will
be in direct competition with Groupon reports Mashable. Mashable was given some documents by a source that
outline Google’s plans and what the service will look like.
Google Offers is a group buying service and the description
from the leaked documents describes
it as, "Google Offers is a new product to help potential customers
and clientele find great deals in their area through a daily email."
The service at its core will be an offering that emails coupons for the user's
local area to them on a daily basis. The sample coupons show things like 50
percent discounts on food at a local restaurants.
Google Offers will be paid for using Google Checkout and will integrate with
Facebook, Twitter, Google Reader, Google Buzz, and will have other email
sharing options along with those main sharing options. Apparently, the search
is on for participants in local markets and odds are the early advertisers on
the service will be major chain restaurants and locally owned businesses.
Google told Mashable, "Google is communicating with small
businesses to enlist their support and participation in a test of a pre-paid
offers/vouchers program. This initiative is part of an ongoing effort at Google
to make new products, such as the recent Offer Ads beta, that connect
businesses with customers in new ways. We do not have more details to share at
this time, but will keep you posted."
Mashable also reports that it has
leaned Google will pay the business 80% of what the offer made within three
days of the offer ending and hold the other 20% for 60 days to cover any
also made big headlines this week when CEO Eric Schmidt announced he was stepping down as CEO and would be replaced
by Larry Page.