 AMD's powerful new G-Series embedded processors packs up to two 40 nm Bobcat cores, clocked up to 1.5 GHz, and an on-die DirectX 11-capable Radeon 6xxx series GPU (Source: AMD)
 The chips could make their way into slot machines and other devices. (Source: Baccarat Forums)
Processors will power small form-factor PCs, casino machines, and more
While flashy PC CPUs have long grabbed most of the media attention,
embedded CPUs have become an integral business for chipmakers like Intel.
AMD has over the last decade become a critical competitor in this
market, with designs like its Geode and 64-bit embedded Opteron chips.
Today AMD announced [press release] its latest and greatest state of
the art embedded processor lineup, the G-Series,
its answer to Intel's 45 nm Sodaville and Tunnel Creek embedded
processor lines.
Intel's Sodaville is a single-core processor based on the Atom
core commonly found in netbooks. It is perhaps best known as the processor powering Sony's Internet TV. It
features an on-die SGX535 GPU from PowerVR -- the same GPU found in the iPhone.
It is clocked at 1.2 GHz (Tunnel Creek models are clocked at
600 MHz to 1.3 GHz). Its GPU can only support OpenGL 2.0 and DirectX
10.1 Shader Model 4.1.
By contrast, AMD's new line supports DirectX 11, OpenGL 4.0, and OpenCL.
The units pack the Bobcat core, the same core design
found in Brazos chips -- AMD's Fusion processor for laptops.
Whereas Intel currently does not offer dual-core embedded processor, AMD is
offering both single-core and dual-core variants of its G-Series SoC. The
various models, along with clock speeds and power consumption are seen below,
direct from AMD:

The tradeoff seems to be the power consumption -- Intel's Sodaville cores
only suck down 7 watts, versus at least 9 watts for the T4xR, T5xR, T4xN, and
T5xN models. The dual core designs draw a whopping 18 watts (besides the lower clocked 1 GHz dual-core T40N).
The higher power consumption comes largely due to the clock speeds and
graphical power. Given that power, it is actually somewhat low, thanks to
the small 40 nm processor size.
The higher power requirements could be acceptable in exchange for the better
graphics and processing power in some cases -- such as in fancy casino
machines, sales kiosks, or small-form factor PCs. AMD is showing of a
demo unit on YouTube [video].
It is possible a processor like this could be used to drive next generation
gaming handhelds. AMD spokeswoman Teresa Osborne tells us,
"Next-generation gaming consoles are not currently a market where we have
a design win with this new APU. That is not to say that the AMD G-Series
wouldn't be an excellent solution in that space. We do have considerable
traction in markets like casino gaming, where the high-quality visual
experience is increasingly important, along with reliability and security that
benefit from the x86 solution."
Another possible market AMD could expand into is the world of in-car graphics
(such as the touch-screen displays found on the MyFord Touch Edge and upcoming Tesla Model S), as well. AMD's
spokeswoman tells us, "Some small form factor PCs referenced are in the
area of miniaturized, fanless systems that are still providing the full
consumer-class PC experience. These could be used in industrial
environments, in vehicles, etc. for example."
Patrick Patla, corporate vice president and general manager, Server and
Embedded Division writes in the company's press release, "AMD’s commitment
is to ensure the game-changing technologies we develop for consumers and the
enterprise are also available for the vast and growing embedded market. Today,
we have a record number of embedded launch partners. They are using the unique
advancements of the AMD Embedded G-Series APU to develop a brand new generation
of highly differentiated, energy-efficient, small form-factor embedded systems
that can deliver the vivid visual experience expected in our always-connected
world."
AMD is currently grappling with a leadership change (CEO
Dirk Meyer was outed) and rushing to try to meet a mid-2011 launch
of its more powerful upcoming Bulldozer architecture, aimed to compete with Sandy
Bridge on desktops and high end laptops.
"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs
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