 Intel's Paul Otellini reported record earnings and in a conference call denied that ARM posed a threat to Intel's notebook CPU business, despite the fact that ARM would offer customers greater battery life on identical performance. (Source: VentureBeat)
 At the same time Intel is confident it can make headway in the tablets market with likely inferior products that have yet to be delivered to market. (Source: Hi-Tech Russia)
Is Intel overconfident about ARM? Maybe, but it doesn't think so
Intel Corp. Chief Executive Paul Otellini was
pleased to report strong earnings [report], with
Intel making a fourth quarter net income of $3.4B USD (up 15 percent from last
quarter) on revenue of $11.5B USD (up 3 percent from last quarter).
Intel's quarterly gross margin reached a record 67.5 percent, and the company
reported an operating income of $4.3B USD.
For the year, Intel reported an incredible 67
percent rise in net income, which soared to $11.7B USD on net revenue of $43.6B
USD (up 24 percent on a year-to-year basis). The gross margin raised 10
percent for the year, and the operating income jumped 79 percent to reach
$15.9.
Those strong results were overshadowed somewhat by
Microsoft's announcement that it would offer full
Windows support for the ARM architecture. ARM is a superior
architecture to Intel's championed x86 architecture in several ways. It
has more registers, so it eschews Intel's costly register renaming. And
it has fewer instructions, leading to more power efficient execution.
Thus an ARM laptop CPU could accomplish the same tasks while using less battery
life.
Still, Intel's CEO Otellini claims his company
isn't worried. In a earnings conference call [audio, transcript]
he comments on Microsoft's decision, stating:
In fact, in big Windows it had support for Alpha, PowerPC, MIPS
and at one point ARM on the Vista program that they dropped. So this is nothing
really new from that perspective. The plus for Intel is that, as they unify
their operating systems, we now have the ability for the first time, one to
have design from scratch, touch enabled operating system for tablets that runs
on Intel that we don’t have today. Secondly, we have the ability to put our lowest power Intel
processors running Windows 8 or next generation Windows into phones, because of
the same OS stack and I look at that as an upside opportunity for us. On the
downside there is a potential given that Office runs on this products for –
there is some creep up coming into, let’s say PC space. I am skeptical of that
for two reasons. One, that space has a different set of power performance
requirements where Intel is exceptionally good. Secondly, users of those
machines expect legacy support in terms of software and peripherals that has to
all be enabled from scratch for those devices.
Intel seems to be blaming Microsoft for its tablet
delays. However, Microsoft has showed off working Windows
touch-tablets, where as Intel has yet to deliver tablet-geared
chips (Atom-based "Oak Trail" and "Moorsetown").
Intel also expects the issue of legacy support
to prevent ARM from making a larger splash in the Windows marketplace.
Intel is clearly feeling the heat from ARM.
That is ironic, given that it used to produce ARM CPUs, but chose to divest
itself of those holdings. Intel acquired its ARM offerings in the 90s from its
purchase of Digital Equipment Company (DEC). At the time it took
responsibility for the design and production the company's ARM-based
"StrongARM" processors for mobile devices. In 2000 it transitioned to
a newly named line of ARM CPUs called XScale.
But in 2006 it sold its XScale mobile processor
unit to Marvell. An XScale processor is found in the Blackberry
Torch, among other devices. To this day Intel and Marvell still
co-own some XScale (ARM based) processor lines -- but only network processors, embedded
processors and their ilk. Intel firmly passed away its rights to mobile
ARM designs.
There is no question that ARM represents a more
power efficient architecture. Of course that matters little in the
desktop space. In the server space it's mildly important, but GPU
computing currently offers a far greater threat than ARM.
Where the real trouble starts is in the laptop and
tablet space. ARM already rules the world of tablets, and Intel is
unlikely to deliver a true competitor in terms of battery life in this space
(hence its many delays).
For laptops, Intel may currently reign supreme
with its Atom-based chips and Core i-Series processors, but it faces a
significant threat. If Microsoft makes good on its promise of full
in-Windows hardware support for ARM-based platforms, the story becomes the same
as tablets -- ARM will be able to beat Intel's offerings on power, while
offering similar performance. The performance gap will largely be
nullified by coming ARM chips, such as chips based on the eight-core
A15 architecture revision.
At the end of the day two things are sure.
First, Intel is doing great in the present tense. It is recording record
profits post-recession and enjoys a healthy lead in global CPU shipments.
Second, though, is that ARM is serious threat to
Intel's bottom line and growth opportunities. ARM is unlikely to
"kill" Intel's CPU business anytime soon (as we outlined, there are
few advantages of ARM for desktops), but it may cut its sales.
"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser
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