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T-Mobile's overly happy spokeschick, Carly Foulkes  (Source: T-Mobile via YouTube)

"Verizon" and "AT&T", the iPhone's "friends" try to establish their separate identities, with much difficulty.  (Source: T-Mobile via YouTube)
"How do you tell them apart?" -- T-Mobile chick

T-Mobile has been hooting and hollering about its "4G" (actually 3.5, HSPA+) network for a long time.  While testing has shown it to be slower than true 4G networks like Verizon's LTE or Sprint's WiMAX, T-Mobile does offer HSPA+ phones, something that Verizon can't yet claim.  So in terms of data network speed, after Sprint, T-Mobile currently is the next best thing.

The carrier rubs in that fact with a pointed new commercial [video], which simultaneous disses the Apple iPhone, AT&T, and Verizon.  Clearly T-Mobile doesn't think users should be impressed with the fact that the iPhone has come to Big Red.

The ad spot features the ever-popular T-Mobile chick (better known as Carly Foulkes, a model also appearing in ads for Ralph Lauren Rugby line) poking fun at the iPhone dude (a clear parody of Justin Long's character) and his eternal attempts at being cool.

This time around the iPhone has brought two identical friends.  One friend is AT&T -- the other, the iPhone's new network Verizon.  T-Mobile's gal asks, "Who are your buddies?"

IPhone responds, "Oh that's AT&T, and that's Verizon?"

Verizon chimes in "Actually I'm Verizon."

And AT&T adds, "And I'm AT&T."

Indeed the two are the same actor, with everything the same, from his balding head, to his stodgy suit.  Everything that is, except for the tie.  AT&T's tie is, of course, blue, while Verizon's is red.  The T-Mobile lady, puzzled, asks, "How do you tell them apart?  Does one of them have nationwide 4G like me?"

IPhone mournfully replies, "Nope, I'm pretty much slow with either one."
Well, it's true that the iPhone can't yet handle HSPA+ or LTE/WiMAX for the matter.  We're guessing it will get the upgrade to HSPA+ sometime this summer, and maybe will see an LTE bump in summer 2012.

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Sore loser?
By lifewatcher on 1/13/2011 5:21:09 PM , Rating: 0
Does T'mo think that they look "young and hip" with ads like this? To me they sound like a sore loser, who has no chance qualifying to be blessed by the all mighty Apple. As much as i hate the exclusive phone model ownership by the carriers, it makes me even sicker to see this embarrassment on tv

RE: Sore loser?
By sprockkets on 1/13/2011 5:43:19 PM , Rating: 2
Since the exclusive crap is over, maybe a pentaband iphone will come and work (one that supports the 1700mhz freq, as the current one does not but is pentaband).

maybe this summer?

RE: Sore loser?
By PrezWeezy on 1/13/2011 6:12:50 PM , Rating: 2
How is it any different from the "iDon't/Droid Does" commercials that Verizon ran when the iPhone and Droid were the two hot topics? Or the "Before you choose a phone, choose a network" campaign? Another Verizon commercial. If anything I think it's a great way to say "Yeah, you got a cool phone, but does it make calls or use the internet?" Which is what they are trying to tell people. Not agreeing or disagreeing with their network, but the ad is good. "It's more than a phone" is how they are differentiating themselves.

RE: Sore loser?
By jharper12 on 1/13/2011 8:00:05 PM , Rating: 5
No, this is an awesome commercial, and so were the other T-Mobile commercials. Why? Because I was so sick and tired of seeing this exact same crap pulled by Apple. You know those annoying commercials where the Apple guy would be a hip young dude, and Microsoft is a homely nerdy guy. So I'm thrilled to see this crap being pulled against the other side. How does that feel Apple? How does it feel to have one side making a nonsensical claim that attractive hip people equate to technological superiority?!? Try actually demonstrating what's better about your product, rather than hiring models to trick the public. I hope this move really ticked you off.

RE: Sore loser?
By mcnabney on 1/14/2011 11:25:54 AM , Rating: 2
The babe in the T-Mobile (Deutsche Telecom) ads is young, and hip, and fresh, and cool.

The actual devices on the T-Mobile network - ohhhhh, not so much. Unless you count the jailbroken iPhones that customers have activated.

"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA

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