Print 38 comment(s) - last by SoCalBoomer.. on Feb 7 at 5:35 PM

Challenges Apple's claim to "App Store"

Microsoft is challenging Apple's filing for a trademark on the term "App Store," Good Gear Guide reports, because it feels the term is generic and that competitors should be able to use it as well.

In its 2008 filing with the U.S. Patent and Trademark Office, Apple defined an app store as "retail store services featuring computer software provided via the internet and other computer and electronic communication networks." Its App Store was launched that year, along with the iPhone 3GS. It now boasts more than 300,000 available apps. Most recently, Apple launched the Mac App Store just weeks ago, for use with its desktop computers and laptops. 

Microsoft filed a motion with the Trademark Trial and Appeal Board yesterday, challenging Apple's claim to the term. Apple's trademark request page says "an opposition is now pending."

Microsoft argues that both "app" and "store" are generic terms, and that consumers use the term "app store" generically to refer to an online store where applications are sold. It even used Steve Jobs' own words against him, quoting a published interview where the Apple CEO said, "Amazon, Verizon, and Vodafone have all announced that they are creating their own app stores for Android."

"Competitors should be free to use 'app store' to identify their own stores and the services offered in conjunction with those stores," Microsoft said.

Microsoft launched its own app store in conjunction with the release of Windows Phone 7 devices in October. By comparison, it had 4,000 available apps to download as of mid-December. Research firm IDC praised the quick ascent of the new OS's marketplace.

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RE: Generic terms...
By SoCalBoomer on 2/7/2011 5:35:28 PM , Rating: 2
Seriously - you were using Windows in 1980, before the Macintosh? Shenanigans. . .

I *WAS* using computers in 1980 and they were almost entirely CP/M with absolutely no windows, merely a C> prompt; OR a DOS machine or Apple II. Certainly not anything with a GUI.

Unless you were working for Xerox PARC, you weren't working on Windows back then. Mac wasn't until 84 and we weren't calling them windows then, really, and not using multiple ones since 128K wasn't enough to do much of anything, and no HDD meant using floppies so having multiple windows open was pretty useless. . .

BTW - you also seem to forget that Apple sued HP over the use of the term windows. . . evil when MS does it (trademarks it) but not when Apple does (sues)?

Windows 1 was announced before the Mac came out and was released just after - so they're all pretty close to the vest (although MS Win 1 sucked) and the trademark gotten in 91, during the Windows 3 era.

Don't be tossing numbers around if there's questionable facts to support them. You weren't using "window S " thirty years ago unless you were among a VERY small and VERY elite group (which I doubt as you'd be VERY rich right now as they all are. . .)

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