When it comes to performance upgrades for computing systems,
enthusiasts have been moving in large numbers to solid state drives. Upgrading
a system from an "archaic" hard disk drive (HDD) to a solid state
drive (SSD) can make an immediate difference in boot speeds, application launch
times, and overall system performance.
OCZ Technology, once primarily known for its DRAM/memory
products, has in recent years expanded its product portfolio to include cooling
products and power supplies. Another product category that has seen large gains
for the company has been the SSD market.
OCZ Technology saw a 325
percent increase in revenues from its SSD business for fiscal Q3 2011
versus the previous year. Q3 2011 SSD revenues were also up 105 percent
compared to Q2 2011.
accounted for 78% of our revenue and just by itself exceeds our historical
quarterly revenue totals across all categories, thus reinforcing our decision
to discontinue our remaining DRAM products," said OCZ Technology CEO Ryan
Thanks to the strong performance of its SSD portfolio, and
the overall weakness in the global DRAM market, OCZ is accelerating its plans
to exit the DRAM market.
"We still have some commitment on the memory side
moving forward and will continue with certain SKUs for a period of time, but
the amount of memory sales are going to be non-material to our overall
business," said OCZ CMO Alex Mei in a phone interview with DailyTech. "Memory sales continues
to shrink as an overall portion of our business to the point where it was not
OCZ showcased its SSD prowess last week with the announcement
of the Vertex 3 Pro SSD family. The new drives feature a SandForce SF-2582
SATA III/6Gbps compliant controller that provides maximum read speeds of
550MB/sec and maximum write speeds of 525MB/sec.