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OCZ Vertex 3 Pro
Strong SSD revenues prompt OCZ to quickly abandon DRAM products

When it comes to performance upgrades for computing systems, enthusiasts have been moving in large numbers to solid state drives. Upgrading a system from an "archaic" hard disk drive (HDD) to a solid state drive (SSD) can make an immediate difference in boot speeds, application launch times, and overall system performance.

OCZ Technology, once primarily known for its DRAM/memory products, has in recent years expanded its product portfolio to include cooling products and power supplies. Another product category that has seen large gains for the company has been the SSD market.

OCZ Technology saw a 325 percent increase in revenues from its SSD business for fiscal Q3 2011 versus the previous year. Q3 2011 SSD revenues were also up 105 percent compared to Q2 2011. 

"SSD revenue accounted for 78% of our revenue and just by itself exceeds our historical quarterly revenue totals across all categories, thus reinforcing our decision to discontinue our remaining DRAM products," said OCZ Technology CEO Ryan Peterson. 

Thanks to the strong performance of its SSD portfolio, and the overall weakness in the global DRAM market, OCZ is accelerating its plans to exit the DRAM market.

"We still have some commitment on the memory side moving forward and will continue with certain SKUs for a period of time, but the amount of memory sales are going to be non-material to our overall business," said OCZ CMO Alex Mei in a phone interview with DailyTech. "Memory sales continues to shrink as an overall portion of our business to the point where it was not as significant."

OCZ showcased its SSD prowess last week with the announcement of the Vertex 3 Pro SSD family. The new drives feature a SandForce SF-2582 SATA III/6Gbps compliant controller that provides maximum read speeds of 550MB/sec and maximum write speeds of 525MB/sec.



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By Taft12 on 1/10/2011 11:22:39 PM , Rating: 2
They may be de-emphasizing memory, but I don't expect any less focus on jumbo mail-in rebates with many bogus rejections and quickly-changing "rebate handling" companies (shell companies to stay one step ahead of the BBB, and a convenient scapegoat for OCZ to proclaim "not our problem").

Stop these games and I will consider your products.




By angryplayer on 1/11/2011 12:05:21 AM , Rating: 2
As if stock OCZ prices aren't cheap enough. I agree with most other posters here, they've fallen behind on DDR3 and even their DDR2 was competitive at best. The biggest reason I chose them is because their prices were good (even BEFORE mail-in rebates and they have a distro centre local to me, so I can get an RMA for the tiniest fault same day.


By azander on 1/11/2011 8:48:32 PM , Rating: 2
Hi Taft12, thanks for your comments and understand what you’re saying in regards to MIRs and we want to make sure customers get their rebates. Unlike many other companies we have a MIR resolution team in house. That means if any customers have any problems with MIR’s they can contact an OCZ team member that will then follow up with the MIR house directly to make sure rebates are properly processed. The contact info is on the bottom on our contact page here: http://www.ocztechnology.com/contact/


By mindless1 on 1/13/2011 7:54:06 AM , Rating: 2
I've received every single OCZ rebate I've sent in. If you are implying that is unusual I have to assume you are incapable of following fairly normal directions on rebate forms then trying to place blame elsewhere when terms are not complied with.

The great myth you are trying to perpetuate is that prices would be lower without rebates. At any point you are welcome to buy a product which has no rebate offered or choose not to send in a rebate on a product featuring one.

It's entirely up to you. If you can't fill out a rebate then by all means don't waste your time trying (though practice makes perfect).


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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