Print 37 comment(s) - last by mindless1.. on Jan 13 at 7:54 AM

OCZ Vertex 3 Pro
Strong SSD revenues prompt OCZ to quickly abandon DRAM products

When it comes to performance upgrades for computing systems, enthusiasts have been moving in large numbers to solid state drives. Upgrading a system from an "archaic" hard disk drive (HDD) to a solid state drive (SSD) can make an immediate difference in boot speeds, application launch times, and overall system performance.

OCZ Technology, once primarily known for its DRAM/memory products, has in recent years expanded its product portfolio to include cooling products and power supplies. Another product category that has seen large gains for the company has been the SSD market.

OCZ Technology saw a 325 percent increase in revenues from its SSD business for fiscal Q3 2011 versus the previous year. Q3 2011 SSD revenues were also up 105 percent compared to Q2 2011. 

"SSD revenue accounted for 78% of our revenue and just by itself exceeds our historical quarterly revenue totals across all categories, thus reinforcing our decision to discontinue our remaining DRAM products," said OCZ Technology CEO Ryan Peterson. 

Thanks to the strong performance of its SSD portfolio, and the overall weakness in the global DRAM market, OCZ is accelerating its plans to exit the DRAM market.

"We still have some commitment on the memory side moving forward and will continue with certain SKUs for a period of time, but the amount of memory sales are going to be non-material to our overall business," said OCZ CMO Alex Mei in a phone interview with DailyTech. "Memory sales continues to shrink as an overall portion of our business to the point where it was not as significant."

OCZ showcased its SSD prowess last week with the announcement of the Vertex 3 Pro SSD family. The new drives feature a SandForce SF-2582 SATA III/6Gbps compliant controller that provides maximum read speeds of 550MB/sec and maximum write speeds of 525MB/sec.

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By Lazarus Dark on 1/10/2011 7:38:36 PM , Rating: 2
I put OCZ ddr2 in several builds and they had some really great overclocker memory, but yeah, I think with changes in processors and such, overclocker memory is less important for ddr3 (actually overclocking in general seems to have declined, as I think stock speeds finally caught up with software)

By spathotan on 1/10/2011 8:52:22 PM , Rating: 1
Agree. The need for overclocking is quickly declining (it was never important to begin with). Why risk damaging expensive hardware when a 400mhz Turbo Boost can automatically OC for you without the risk and hassle.

By mindless1 on 1/13/2011 7:47:05 AM , Rating: 2
Not entirely true, done correctly overclocking is quite similar to merely buying the more expensive CPU and since we do see that more than one CPU price exists, obviously some people feel it is worth paying more for performance while others manage to get that for free from an o'c.

If you can't do it safely then maybe you are risking damage, but that does not make it inherently risky it is just a matter of restricting oneself to what the individual is competent doing... same as mowing the yard, walking and chewing gum at the same time, etc.

By azander on 1/11/2011 9:12:02 PM , Rating: 2
Hi Lazarus Dark, very good point. Today’s platforms and software have advanced a great deal and while there is absolutely a need for memory there are other areas in the system architecture where bottlenecks are exposed such as with mass storage. Traditional rotational media has been around a long time and so has solid state storage, only it hasn’t been “affordable.” With all the improvements in NAND processes and the technology finally within reach of consumers the timing is right for SSDs. I personally am very excited about solid state drives because this is a technology that users can really “feel” the difference with the minute they boot up their system or run an application.

"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson
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