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Ford Focus Electric

MyFord Mobile app
Focus Electric features battery pack developed in conjunction with LG Chem

We told you earlier this week that Ford would be bringing is Focus Electric to CES, marking the first time that a major automaker has announced a new model at the electronics expo. Today, Ford officially announced its new electric vehicle that will battle it out with the Nissan Leaf and Chevrolet Volt

Ford still hasn't provided the official range for the Focus Electric, but all signs point to the vehicle having a maximum range of 100 miles on a charge (identical to the Nissan Leaf). The Focus Electric gets its motivation from a 100 kW electric motor (123hp, 181 lb-ft torque), and a 23-kWh lithium-ion battery pack (developed in conjunction with LG Chem).

You wont be breaking any speed records with the Focus Electric as its top speed is limited to “only” 84 mph.

“Its advanced powertrain will deliver significant energy efficiency advantages and zero CO2 emissions without compromising driving enjoyment,” said Derrick Kuzak, Ford’s group VP for Global Product Development. "And its suite of smart driver information technologies will transform the way customers think about energy usage and their transportation needs.” 

Ford wasted no time in its press release taking digs at both Nissan's Leaf and Chevrolet’s Volt. Ford notes that the Focus Electric's 240-volt charger will recharge the battery pack within three to four hours (half time required for the Leaf). Ford also states that the Focus Electric will have a higher mpg equivalent than the Volt.

“We’re very excited about the potential of Focus Electric in the marketplace. With so many of us accustomed to recharging mobile electronics on a daily basis, we’re confident our customers will take to the vehicle recharging process just as easily, because that’s exactly what it is – easy,” said Nancy Gioia, Ford director of Global Electrification.

The Focus Electric will come with a number of standard feature which include MyFord Touch, 17" aluminum wheels, push-button start, and voice-controlled nav system.

A MyFord Mobile app will also be available which will allow you to keep tabs on your Focus Electric. Features available to the app include the ability to:

  • Receive instant vehicle status information
  • Perform key functions remotely
  • Monitor the car’s state of charge and current range
  • Get alerts when it requires charging or has finished charging
  • Remotely program charge settings and download vehicle data for analysis 

Ford still isn't ready to spill the beans on pricing for the Focus Electric, but you can be sure that we'll get an earful as we inch closer to the public rollout. Hopefully, the Focus Electric will be price competitive with the Nissan Leaf, which starts at around $32,000.

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RE: 100 mile range - HA!!
By Cheesew1z69 on 1/8/2011 12:36:00 PM , Rating: 2
Who in their right mind is going to drive around the COUNTRY at 40 mph? Get real...

RE: 100 mile range - HA!!
By Samus on 1/10/2011 12:14:20 AM , Rating: 2
I don't think anybody in the right mind is going to drive an electric car around the country, but what he meant was out in the middle of rural Kansas where you can drive streches of 'country' road at 40mph without coming across a stop sign very often.

Assuming the laws of physics work for electric cars the same way they work for petrol vehicles (they do) than ~40mph is a very efficient travel speed for most vehicles before resistance becomes substantially greater. Ride a motorcycle without a windshield and you'll see what I mean: anything above 40mph becomes pretty unpleasant without a helmet. You're eyes water, you can't hear anything but the wind, and your hair becomes a mess. The vehicles and your body have to combat the air.

I'd guess the most efficient speed to drive when considering time:economy is going to be 55-60mph, or most speed limits. Sure 40mph is great, but its unreasonably slow, and going 15-20mph faster isn't going to have a huge impact on economy.

Just because it can go 84mph doesn't mean its designed too. Short burst of highway driving are all this thing is meant for, not road trips. It's like a Prius in that respect. The technology isn't designed for economy on the highway, its designed for urban environments. A Prius is a terrible choice if commuting 50+ miles on the highway daily.

By mmcdonalataocdotgov on 1/10/2011 8:05:19 AM , Rating: 2
Just because it can go 84mph is exactly because it is designed to. It was even listed in the manufacturer's design spec (see "Top Speed")

But who drives that fast all the time? Maybe people out in the country with long stretches of road with no stop signs....


RE: 100 mile range - HA!!
By bug77 on 1/10/2011 11:54:00 AM , Rating: 2
I wonder if the automobile would have ever caught on, it it had so many deficiencies compared to a horse.

I mean "out in the middle of rural Kansas where you can drive streches of 'country' road at 40mph without coming across a stop sign very often" seems pretty restrictive to me, yet there aren't many other scenarios where an EV makes any sense today.

RE: 100 mile range - HA!!
By JediJeb on 1/10/2011 6:19:13 PM , Rating: 2
You haven't seen where I live, some of the roads around here you are lucky if you can get to 30mph they are so small and crooked. Though I doubt you would get 140 miles to the charge driving on them.

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