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Tablet wars  (Source:
Analysts are saying otherwise, since Sony did not present a tablet at the Consumer Electronics Show

After crowning Apple's iPad as the king of tablets, Sony is looking to snag the number two spot in tablet devices by 2012. Now they just need to make one.

Sony, the Japanese multinational manufacturer of consumer electronics, has been considered to be a bit behind other electronics makers when it comes to some high-end products. Sony CEO Howard Stringer and Computer Division Head Kunimasa Suzuki both agreed that the company had big plans to catch up in the race for second-best tablet.

"For sure the iPad is the king of tablets," said Suzuki. "But what is the second? What is the third? Who is taking the second position? That is our focus. We would like to really take the number two position in a year."

But this is a pretty bold statement coming from an electronics manufacturer that didn't have a tablet to present at the Consumer Electronics Show this week at all. Sony had investors disappointed when there was no product to back up these plans, and analysts are saying that 2012 will be a stretch if they have nothing developed yet. 

"Many electronics makers have already unveiled tablet devices since last year, and it would be extremely difficult to come up with products that are different from the others and to steal market share from the far-and-away front-runner, Apple," said Takao Hattori, T.I.W. senior analyst. "To attract consumers, Sony would have to come up with features that are totally unexpected."

As far as features go for Sony's hypothetical tablet, Stringer said Sony has been taking their time deciding on whether it should have 3-D capabilities or not, and did not allude to any other possible features. 

"If I want to differentiate it from others, do I release it tomorrow, or do I wait till I differentiate it?" said Stringer.  

Sony may or may not have some tricks up its sleeve, but the competition should be fierce when it does release a tablet, especially with competitors like Samsung releasing tablets like the Galaxy Tab, which some are already calling an "iPad killer." But Stringer claims that the Japanese manufacturer will have a tablet worth the wait before he is expected to step down from CEO in 2013. 

The 68-year-old CEO was rumored to have been asked to become chairman of the BBC, but Stringer denied it while at the Consumer Electronics Show, saying he was content with focusing on Sony for the time being. 

"I am not a candidate," said Stringer. "I'm not worried about the future. I am still very excited about what we're doing here. For me, this is the culmination of a dream that started five years ago."

The Playstation phone was also mentioned at the Consumer Electronics Show, but Suzuki declined to comment further regarding the subject.

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By vision33r on 1/8/2011 10:01:59 PM , Rating: 2
Which ever company that has the best software development will succeed in the tablet business. It isn't a hardware race, if companies think they can beat Apple at the hardware game, they are dead wrong as the Samsung GalaxyTab is a major fail imo. I am using a Dell Streak and beats the GalaxyTab in every way and find the 5" Streak > 7"

However the magic in the iPad isn't much in the hardware it's the software. My Android is fulltime phone but the iPad is my tablet.

The multi-touch touchscreen works better than any Android device. All the iPad apps are not some stupid oversize or stretched Android apps.

While Android fanboys are still racing each other with with Quadrant benchmarks. Even with my Dell streak getting 1440 on Quadrant still can't match the iPad in smoothness and responsiveness.

Waiting for Honeycomb.

"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller
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