Print 14 comment(s) - last by Taft12.. on Jan 10 at 1:48 PM

Microsoft ARM support CES presentation  (Source: DailyTech)
Windows support for ARM architecture will help Microsoft grab market in smartphones and tabelts

One of the big announcements from Steve Ballmer’s keynote was that Microsoft would be making a version of Windows that would run on ARM processors. This is a big deal for Microsoft, which has traditionally worked very closely with Intel/AMD with x86-based processors. 

The x86 architecture is seen as inferior to ARM in some markets like the important and quickly growing tablet and smartphone market where long battery life is an important requirement. With Microsoft stating Wednesday at CES that it would bring the Windows OS to market for ARM chips; it is an acknowledgement that Microsoft plans to grab for a bigger slice of the tablet and smartphone market with its software.

Today ARM's Tudor Brown told Reuters that support for ARM processors in Windows would help the software giant get a big foothold in smartphones and tablets.

Brown told Reuters, "With Microsoft, for some time it's been more a question of when, not whether, and finally it's now. We've been coaching and cajoling Microsoft for some time."

ARMs architecture is licensed to major players in the tablet and smartphone market like Marvell and Qualcomm, which are the companies behind some of the most popular processors in the smartphone market.

Brown added, "Microsoft needs ARM to have any chance of playing in that [tablet and smartphone] space." 

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By bupkus on 1/7/2011 4:45:27 PM , Rating: 2
Could Intel have been working on a new "from the ground up" processor for the future in secret?

I see a parallel between Microsoft and Intel where both have HUGE resources of both money and IP that should allow them incredible advantages in coursing a new line of products for the future.
I remember being stunned that my Palm Treo Pro with WM6.1 was such a big disappointment. I couldn't understand how the biggest OS builder in the world with billions in market cap could release such a dog. "Why", I recall thinking couldn't MS, with so much experience with OSs, release a stunning product?
Could intel be running this race with its pants around its ankles, having too much fun sticking it to AMD to notice ARM?
I can't imagine intel not having a secret program developing a "newer and better than ARM" design, or is that supposed to be Atom?

Maybe I just have too much faith in, to quote Will Smith in Men In Black, the best of the best.

By Samus on 1/10/2011 12:24:05 AM , Rating: 2
She was called Itanium and nobody really liked her.

By Taft12 on 1/10/2011 1:48:29 PM , Rating: 2
Could Intel have been working on a new "from the ground up" processor for the future in secret?


You need to let OEMs and software partners know about that kind of thing far, far in advance (and have prototypes and sample hardware in their hands) for there to be any software available for it.

The Atom was x86 compatible so there wasn't the same need for secrecy and work ahead of time.

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