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Graphics maker hopes to gain more ground over NVIDIA

AMD followed up its earlier announcement of long awaited netbook Fusion CPUs with the official launch of its Radeon HD 6000 mobility series of GPUs.  AMD, who recently seized the discrete GPU sales crown from NVIDIA, hopes to advance in this market long dominated by its competitor, almost a year after its first release of DirectX 11 mobile GPUs

The Radeon HD 6000M series targets several tiers.  The 64xx M models will target the mid-range, the 65xx-66xx M will target the higher mid-range, and the 68xx-69xx M will find their way into expensive gaming/enthusiast laptops.

Much like many other players in the graphics and entertainment industry, AMD is touting the wonders of 3D technology, which it is offering in a mobile package for the first time.  AMD's HD3D will work with those goofy stereo television glasses.  AMD will be publishing APIs for use by advertisers, game designers, and whoever else wants to jump on the 3D bandwagon.

For those less interested in 3D, they may still be happy to know that AMD employs and exclusive acceleration technology for the popular DivX video, which NVIDIA does not provide.

AMD's second generation DirectX 11 mobile GPUs also provide architectural refinements over the previous 5000 M series and support EyeFinity, AMD's technology that can drive up to six separate displays, all from a laptop.


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Curious
By Drag0nFire on 1/4/2011 2:45:35 PM , Rating: 2
Curious that they're not touting their power efficiency in the press release. I think more than premium graphics features (3D, eyefinity), a solution like NVidia Optimus will be increasingly important for viability in the mobile market. Particularly when integrated graphics are finally a viable option for most (non-gaming) content, a laptop needs to be able to leverage the resulting power savings.




RE: Curious
By DanNeely on 1/4/11, Rating: -1
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer














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