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Call of Duty franchise continues to rake in the cash

When it comes to gaming franchises, Call of Duty is a force to be reckoned with. Shortly after the Call of Duty: Black Ops launched in early November, Activision declared the game to be the "biggest entertainment launch ever" as it raked in $360 million USD on sales of 5.6 million units.

According to NPD, the game generated sales of 8.4 million units in the month of November which accounted for a staggering 25 percent of all game software sales that month.

Activision today announced that the latest installment in the popular franchise crossed the $1 billion USD mark in sales worldwide. The game publisher also reported that more then 600 million hours have been logged by gamers who have flocked to the Call of Duty: Black Ops.

Activision Publishing CEO Eric Hirshberg was especially impressed with the hours logged, stating, "Even more remarkable than the number of units sold is the number of hours people are playing the game together online which are unprecedented. Call of Duty is more than a game, it's a true community.

"In all of entertainment, only Call of Duty and "Avatar" have ever achieved the billion dollar revenue milestone this quickly," said Activision Blizzard CEO Bobby Kotick. "This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise.

Call of Duty: Black Ops is available for both consoles and PCs and has garnered favorable reviews from critics and gamers alike.



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Bungie
By The Raven on 12/23/2010 10:51:32 AM , Rating: 2
With numbers put up by MW like this, I'm just dumbfounded why Bungie doesn't jump ship and put Halo on all platforms. I know there is the MS ownership issue and what not, but even if I was MS... why not put their game out all over the place? Your console either sucks or it doesn't. The games are a separate issue.

It is a stupid marketing scheme. MS could be pulling SW revenues from Sony out of their own back yard. (Though Sony might not allow that in another bonehead move)

Disclosure: I own a 360 and will not buy Reach at any price. (There are too many other great games out there to spend my time on, and I tire of exclusivity crap.)




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