When it comes to gaming franchises,
Call of Duty is a force to be reckoned with. Shortly after the
Call of Duty: Black Ops launched in early November, Activision
declared the game to be the "biggest entertainment launch ever"
as it raked in $360
million USD on sales of 5.6 million units.
According to NPD, the game generated
sales of 8.4 million units in the month of November which accounted
for a staggering
25 percent of all game software sales that month.
Activision today announced that the
latest installment in the popular franchise crossed
the $1 billion USD mark in sales worldwide. The game publisher
also reported that more then 600 million hours have been logged by
gamers who have flocked to the Call of Duty: Black Ops.
Activision Publishing CEO Eric
Hirshberg was especially impressed with the hours logged, stating,
"Even more remarkable than the number of units sold is the
number of hours people are playing the game together online which are
unprecedented. Call of Duty is more than a game, it's a true
"In all of entertainment, only
Call of Duty and "Avatar" have ever achieved the
billion dollar revenue milestone this quickly," said
Activision Blizzard CEO Bobby Kotick. "This is a tribute to the
global appeal of the Call of Duty franchise, the
exceptional talent at Treyarch and the hundreds of extraordinary
people across our many Call of Duty studios including Infinity
Ward and Sledgehammer that work tirelessly on the franchise.
Call of Duty: Black Ops is
available for both consoles and PCs and has garnered favorable reviews from critics and gamers alike.