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Call of Duty franchise continues to rake in the cash

When it comes to gaming franchises, Call of Duty is a force to be reckoned with. Shortly after the Call of Duty: Black Ops launched in early November, Activision declared the game to be the "biggest entertainment launch ever" as it raked in $360 million USD on sales of 5.6 million units.

According to NPD, the game generated sales of 8.4 million units in the month of November which accounted for a staggering 25 percent of all game software sales that month.

Activision today announced that the latest installment in the popular franchise crossed the $1 billion USD mark in sales worldwide. The game publisher also reported that more then 600 million hours have been logged by gamers who have flocked to the Call of Duty: Black Ops.

Activision Publishing CEO Eric Hirshberg was especially impressed with the hours logged, stating, "Even more remarkable than the number of units sold is the number of hours people are playing the game together online which are unprecedented. Call of Duty is more than a game, it's a true community.

"In all of entertainment, only Call of Duty and "Avatar" have ever achieved the billion dollar revenue milestone this quickly," said Activision Blizzard CEO Bobby Kotick. "This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise.

Call of Duty: Black Ops is available for both consoles and PCs and has garnered favorable reviews from critics and gamers alike.



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RE: Huh?
By EricMartello on 12/22/2010 12:09:18 PM , Rating: 2
The industry will sell the games at the highest price most consumers are willing to pay. It has nothing to do with piracy and never did. Why sell a game for $20 when plenty will pay $60 or more? It's a simple rule of business and nothing more. It's also the same reason prices for TV and broadband are so high in the USA while offering comparatively little in terms of speeds / channel selection.


RE: Huh?
By Aloonatic on 12/22/2010 12:31:33 PM , Rating: 3
Try reading my last paragraph :o) Jeez :o)

No arguing with the prices though when units are clearly selling well, as I have stated above.

I've got nothing against FREE market pricing, but not a big fan on BS, especially where competition is often limited, or markets are not always operating as they really should.

The games industry isn't as bad as some of its entertainment cousins, but it's uncanny how games, no matter the cost of production or quality, often have the same shelf price, at least to start with. Just as a movie, no matter how much it cost to make and how good it is, costs the same to watch in any given cinema, and how a single/album often costs the same no matter what...


"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer











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