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Call of Duty franchise continues to rake in the cash

When it comes to gaming franchises, Call of Duty is a force to be reckoned with. Shortly after the Call of Duty: Black Ops launched in early November, Activision declared the game to be the "biggest entertainment launch ever" as it raked in $360 million USD on sales of 5.6 million units.

According to NPD, the game generated sales of 8.4 million units in the month of November which accounted for a staggering 25 percent of all game software sales that month.

Activision today announced that the latest installment in the popular franchise crossed the $1 billion USD mark in sales worldwide. The game publisher also reported that more then 600 million hours have been logged by gamers who have flocked to the Call of Duty: Black Ops.

Activision Publishing CEO Eric Hirshberg was especially impressed with the hours logged, stating, "Even more remarkable than the number of units sold is the number of hours people are playing the game together online which are unprecedented. Call of Duty is more than a game, it's a true community.

"In all of entertainment, only Call of Duty and "Avatar" have ever achieved the billion dollar revenue milestone this quickly," said Activision Blizzard CEO Bobby Kotick. "This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise.

Call of Duty: Black Ops is available for both consoles and PCs and has garnered favorable reviews from critics and gamers alike.

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RE: Huh?
By Aloonatic on 12/22/2010 12:02:56 PM , Rating: 2
Saying that the franchise is good (maybe I should have said strong) and saying that the new game is good are two different things, IMO. People have gone out and bought the new game based on the strength of the franchise (and good reviews of course) and seem to like it. Your niggles might have some weight to them, but really, it's all just make believe and doesn't really matter, IMHO. If they had lasers and plasma cannons or something, then maybe, but a type of rifle that wasn't out till a few years later is not all that big a deal I think.

I've not played Black Ops, can't say that it appeals to me as I played MW2 not so long ago.

To be honest, most franchisees annoy me these days, and just seem to be cashing in. I was a Mario and Zelda fan, but for a long time you feel like there isn't really all that much new going on in each "new" game, once you look past the new gimmick. To be fair to Nintendo though, they do seem to work harder and do more to give you something new than CoD and others. I loved Uncharted, then Uncharted 2 came out and was OK, but I see that Uncharted 3 is coming out hot on it's heels, and I can't help but feel that it's going to be simply more of the same.

Maybe that's what developers have to do now, just use the same engines and whatnot then cash in, due to the amount it costs to make games now. And I have moaned about GT5 taking so long too.

They do seem to be behaving more and more like the film and music industry though. For some reason they never seem to look on the other side of the equation and maybe look to reduce costs by not paying themselves such ridiculous amounts of money, rather than using costs as a way to justify their pricing and production polices.

All rather broad brush ramblings an at least game makers aren't paid like film "stars" etc.

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