Print 45 comment(s) - last by The Raven.. on Dec 23 at 11:20 AM

Call of Duty franchise continues to rake in the cash

When it comes to gaming franchises, Call of Duty is a force to be reckoned with. Shortly after the Call of Duty: Black Ops launched in early November, Activision declared the game to be the "biggest entertainment launch ever" as it raked in $360 million USD on sales of 5.6 million units.

According to NPD, the game generated sales of 8.4 million units in the month of November which accounted for a staggering 25 percent of all game software sales that month.

Activision today announced that the latest installment in the popular franchise crossed the $1 billion USD mark in sales worldwide. The game publisher also reported that more then 600 million hours have been logged by gamers who have flocked to the Call of Duty: Black Ops.

Activision Publishing CEO Eric Hirshberg was especially impressed with the hours logged, stating, "Even more remarkable than the number of units sold is the number of hours people are playing the game together online which are unprecedented. Call of Duty is more than a game, it's a true community.

"In all of entertainment, only Call of Duty and "Avatar" have ever achieved the billion dollar revenue milestone this quickly," said Activision Blizzard CEO Bobby Kotick. "This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise.

Call of Duty: Black Ops is available for both consoles and PCs and has garnered favorable reviews from critics and gamers alike.

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RE: Huh?
By abscode on 12/22/2010 12:44:02 AM , Rating: 2
Considering the cost per hour, I consider it an excellent value for the entertainment dollar.

RE: Huh?
By Aloonatic on 12/22/2010 2:43:07 AM , Rating: 3
The game could last an infinite length of time, but if you can't find the money to buy it in the first place, that doesn't really matter. I don't think that they are arguing about value (which I tend to agree with with games), just the initial cost.

Finding £45 to buy a game is getting harder and harder these days, with the prices of food, clothing, fuel, energy/heating, insurance, housing... all going up pretty quickly, whilst pay stagnates. It's probably a different story if you're not trying to run a home, but using your saved up pocket moneies and paper round pay, or work in a sector that's not been affected that much by the current economic climate.

I guess it's testimony to how good the CoD franchise is that people are still able to find the money buy the game though.

RE: Huh?
By Lord 666 on 12/22/2010 11:37:52 AM , Rating: 2
Wouldn't go so far in saying "it's testimony to how good the CoD franchise is."

MW2 is better in many ways, subtle and obvious. My biggest issue is the blatant disregard for historical accuracy of firearms. Seriously, putting guns in there that didn't exist until the 80, 90s, and 2000 is absurd. Not to mention the reduced graphic quality.

The game is good, but I got bored a couple weeks ago. I'll buy the new maps, but CoD BO is only riding on MW2 success.

RE: Huh?
By Aloonatic on 12/22/2010 12:02:56 PM , Rating: 2
Saying that the franchise is good (maybe I should have said strong) and saying that the new game is good are two different things, IMO. People have gone out and bought the new game based on the strength of the franchise (and good reviews of course) and seem to like it. Your niggles might have some weight to them, but really, it's all just make believe and doesn't really matter, IMHO. If they had lasers and plasma cannons or something, then maybe, but a type of rifle that wasn't out till a few years later is not all that big a deal I think.

I've not played Black Ops, can't say that it appeals to me as I played MW2 not so long ago.

To be honest, most franchisees annoy me these days, and just seem to be cashing in. I was a Mario and Zelda fan, but for a long time you feel like there isn't really all that much new going on in each "new" game, once you look past the new gimmick. To be fair to Nintendo though, they do seem to work harder and do more to give you something new than CoD and others. I loved Uncharted, then Uncharted 2 came out and was OK, but I see that Uncharted 3 is coming out hot on it's heels, and I can't help but feel that it's going to be simply more of the same.

Maybe that's what developers have to do now, just use the same engines and whatnot then cash in, due to the amount it costs to make games now. And I have moaned about GT5 taking so long too.

They do seem to be behaving more and more like the film and music industry though. For some reason they never seem to look on the other side of the equation and maybe look to reduce costs by not paying themselves such ridiculous amounts of money, rather than using costs as a way to justify their pricing and production polices.

All rather broad brush ramblings an at least game makers aren't paid like film "stars" etc.

RE: Huh?
By The Raven on 12/23/2010 10:37:27 AM , Rating: 2
The game is good, but I got bored a couple weeks ago. I'll buy the new maps, but CoD BO is only riding on MW2 success.

That's funny because I thought that MW2 was riding on the success of MW. That game was awesome and started this trend. Though MW2 improved on the original MW, I was very disappointed in the SP campaign (although I appreciated the boldness and simultaneous tactfulness of 'No Russian'). The MP is great, but when they charge you $30 (at least half the cost of the sequel) for 6 new maps there is little incentive for me to not just jump to the sequel, which may or may not suck. So I've jumped to other IPs. I'm playing BC2 now and will start Borderlands come Christmas. I won't pick up another COD until they will blow me away like they did with MW. No more of this marginally better crap.

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