Print 45 comment(s) - last by The Raven.. on Dec 23 at 11:20 AM

Call of Duty franchise continues to rake in the cash

When it comes to gaming franchises, Call of Duty is a force to be reckoned with. Shortly after the Call of Duty: Black Ops launched in early November, Activision declared the game to be the "biggest entertainment launch ever" as it raked in $360 million USD on sales of 5.6 million units.

According to NPD, the game generated sales of 8.4 million units in the month of November which accounted for a staggering 25 percent of all game software sales that month.

Activision today announced that the latest installment in the popular franchise crossed the $1 billion USD mark in sales worldwide. The game publisher also reported that more then 600 million hours have been logged by gamers who have flocked to the Call of Duty: Black Ops.

Activision Publishing CEO Eric Hirshberg was especially impressed with the hours logged, stating, "Even more remarkable than the number of units sold is the number of hours people are playing the game together online which are unprecedented. Call of Duty is more than a game, it's a true community.

"In all of entertainment, only Call of Duty and "Avatar" have ever achieved the billion dollar revenue milestone this quickly," said Activision Blizzard CEO Bobby Kotick. "This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise.

Call of Duty: Black Ops is available for both consoles and PCs and has garnered favorable reviews from critics and gamers alike.

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By Wurum on 12/21/2010 6:26:27 PM , Rating: 2
$360 M / 4.7 M = $76.60

Wow, who's paying that much?

RE: Huh?
By Wurum on 12/21/2010 6:29:44 PM , Rating: 2
I clicked the link. 4.7 M units was for last year's title. Black Ops sold "nearly" 5.6 M units. That's still $64.29.

Wow, who pays that?

RE: Huh?
By MattFishel on 12/21/2010 8:19:38 PM , Rating: 2


RE: Huh?
By pmt82 on 12/21/2010 9:09:27 PM , Rating: 2
New Zealand...
Retail Std. version $139 NZ (Approx $100 US or $80 Euro)
I have seen it for $99 NZ only at one store for a first month discount.
NZ $1 is at $0.78 US

Yes we get ripped here royally for new realises. This is why I refuse to purchase new realises until they come down to a more acceptable price.

RE: Huh?
By pmt82 on 12/21/2010 9:23:05 PM , Rating: 2
possibly down to the fact I can't spell realeases...

RE: Huh?
By Visual on 12/22/2010 5:18:16 AM , Rating: 4
third time is the charm...

RE: Huh?
By Mitch101 on 12/22/10, Rating: 0
RE: Huh?
By The0ne on 12/22/2010 9:29:33 PM , Rating: 2
Many US citizens don't realize they have it good here at all. It's a shame really but yet you see them complaining about things they have absolutely no clue about because they've never experienced it in their lifetime. It's great to travel overseas when one can and see how much more expensive things are, one aspect of it, compared to US.

RE: Huh?
By retrospooty on 12/21/2010 8:56:06 PM , Rating: 2
the reg SKU is $59 , then there are the kits that come with all that extra crap.

RE: Huh?
By Aloonatic on 12/22/2010 2:34:27 AM , Rating: 1
New releases in the UK tend to cost around £45, which is around $70. That includes VAT/sales tax though. Take that off and it's not far off the $60 mark.

OF course, if games weren't pirated (and I know it's rife on the PS3 and xBox 360) then games could be a lot cheaper :-/

Anyway, that's one of the reasons why I rarely buy games new any more. I'm quite happy to wait until they are in the pre-owned section of the games shop, although Black Ops will still probably cost about £30/£35. The other reason that I wait is that too many games seem to be released at a very late beta stage, and require updates to work properly. So I just wait a couple of months and get a cheaper game that actually works properly from the start.

Out of interest, PC games in the UK tend to be about £30. Wii games are a bit cheaper than PS3/xBox 360 games I think. Can't be sure. It's been a long time since I have seen one that I'm interested in buying.

RE: Huh?
By B3an on 12/22/2010 3:02:18 AM , Rating: 2
if games weren't pirated (and I know it's rife on the PS3 and xBox 360) then games could be a lot cheape

LOL you really think games would be cheaper if piracy didn't exist?

RE: Huh?
By Aloonatic on 12/22/2010 6:16:28 AM , Rating: 2
LOL you really think games would be cheaper if piracy didn't exist?
Mo, no I don't. I was being a little sardonic. Maybe my choice of smiley wasn't the best though :o)

I remember a time when Piracy was pretty rife though, in the old ZX Spectrum/C46 and Atari ST/Amiga days, and "If people didn't pirate, we could sell games more cheaply" was what the industry always used to say when people complained about the prices of games. Now that Piracy a far far smaller issue with xBoxe 360s and PS3s, when are we going to get the price drops that they hinted at back in the day? Maybe they are covering the "lost revenue" from of all the pirated DS and Wii games. All 6 of them, that would normally be worth buying :oD

And no, I'm not holding my breath, by the way.

Fair doos tho. If so many people are happy to pay that much for a game, then that's what it's worth. I can wait for a pre-owned copy though, until they are eradicated from the market too.

RE: Huh?
By EricMartello on 12/22/2010 12:09:18 PM , Rating: 2
The industry will sell the games at the highest price most consumers are willing to pay. It has nothing to do with piracy and never did. Why sell a game for $20 when plenty will pay $60 or more? It's a simple rule of business and nothing more. It's also the same reason prices for TV and broadband are so high in the USA while offering comparatively little in terms of speeds / channel selection.

RE: Huh?
By Aloonatic on 12/22/2010 12:31:33 PM , Rating: 3
Try reading my last paragraph :o) Jeez :o)

No arguing with the prices though when units are clearly selling well, as I have stated above.

I've got nothing against FREE market pricing, but not a big fan on BS, especially where competition is often limited, or markets are not always operating as they really should.

The games industry isn't as bad as some of its entertainment cousins, but it's uncanny how games, no matter the cost of production or quality, often have the same shelf price, at least to start with. Just as a movie, no matter how much it cost to make and how good it is, costs the same to watch in any given cinema, and how a single/album often costs the same no matter what...

RE: Huh?
By rcc on 12/22/2010 3:07:34 PM , Rating: 2
Shhhhhh. Or the US government will do a "Cash for Clunkers" program for games and drive up the price on used games the way they did for used cars. Silly buggers.

RE: Huh?
By Pessimism on 12/22/2010 9:14:24 AM , Rating: 2
$64.99 plus 13% tax = $73.44

The prices fall pretty slowly too. Modern Warfare 2 is also still $64.99

Best option we have here is to hit craigslist about a week or two after the preorder junkies beat the game and pawn off their copies for $50-$55

RE: Huh?
By The Raven on 12/23/2010 11:20:14 AM , Rating: 2
Well if you were like my bro, you preordered it for $60 and got a $20 credit from Amazon using the $20 credit that he got from preordering BC2.

But in sales statistics that equals $60 for a copy of COD:BOps.

RE: Huh?
By StevoLincolnite on 12/21/2010 9:00:55 PM , Rating: 2
Different countries have different pricing.
Here it was $120 on release, and our dollar was higher than the US at the time, and the very basic version is still $98 here.
So, depending on where you live, Price gouging can occur.

RE: Huh?
By 2bdetermine on 12/21/2010 9:39:35 PM , Rating: 1
Heck, I haven't even play the last installment and still waiting for the price to come down to earth.

Games price are going out of control and this kind of news only exacerbated the problem.

RE: Huh?
By abscode on 12/22/2010 12:44:02 AM , Rating: 2
Considering the cost per hour, I consider it an excellent value for the entertainment dollar.

RE: Huh?
By Aloonatic on 12/22/2010 2:43:07 AM , Rating: 3
The game could last an infinite length of time, but if you can't find the money to buy it in the first place, that doesn't really matter. I don't think that they are arguing about value (which I tend to agree with with games), just the initial cost.

Finding £45 to buy a game is getting harder and harder these days, with the prices of food, clothing, fuel, energy/heating, insurance, housing... all going up pretty quickly, whilst pay stagnates. It's probably a different story if you're not trying to run a home, but using your saved up pocket moneies and paper round pay, or work in a sector that's not been affected that much by the current economic climate.

I guess it's testimony to how good the CoD franchise is that people are still able to find the money buy the game though.

RE: Huh?
By Lord 666 on 12/22/2010 11:37:52 AM , Rating: 2
Wouldn't go so far in saying "it's testimony to how good the CoD franchise is."

MW2 is better in many ways, subtle and obvious. My biggest issue is the blatant disregard for historical accuracy of firearms. Seriously, putting guns in there that didn't exist until the 80, 90s, and 2000 is absurd. Not to mention the reduced graphic quality.

The game is good, but I got bored a couple weeks ago. I'll buy the new maps, but CoD BO is only riding on MW2 success.

RE: Huh?
By Aloonatic on 12/22/2010 12:02:56 PM , Rating: 2
Saying that the franchise is good (maybe I should have said strong) and saying that the new game is good are two different things, IMO. People have gone out and bought the new game based on the strength of the franchise (and good reviews of course) and seem to like it. Your niggles might have some weight to them, but really, it's all just make believe and doesn't really matter, IMHO. If they had lasers and plasma cannons or something, then maybe, but a type of rifle that wasn't out till a few years later is not all that big a deal I think.

I've not played Black Ops, can't say that it appeals to me as I played MW2 not so long ago.

To be honest, most franchisees annoy me these days, and just seem to be cashing in. I was a Mario and Zelda fan, but for a long time you feel like there isn't really all that much new going on in each "new" game, once you look past the new gimmick. To be fair to Nintendo though, they do seem to work harder and do more to give you something new than CoD and others. I loved Uncharted, then Uncharted 2 came out and was OK, but I see that Uncharted 3 is coming out hot on it's heels, and I can't help but feel that it's going to be simply more of the same.

Maybe that's what developers have to do now, just use the same engines and whatnot then cash in, due to the amount it costs to make games now. And I have moaned about GT5 taking so long too.

They do seem to be behaving more and more like the film and music industry though. For some reason they never seem to look on the other side of the equation and maybe look to reduce costs by not paying themselves such ridiculous amounts of money, rather than using costs as a way to justify their pricing and production polices.

All rather broad brush ramblings an at least game makers aren't paid like film "stars" etc.

RE: Huh?
By The Raven on 12/23/2010 10:37:27 AM , Rating: 2
The game is good, but I got bored a couple weeks ago. I'll buy the new maps, but CoD BO is only riding on MW2 success.

That's funny because I thought that MW2 was riding on the success of MW. That game was awesome and started this trend. Though MW2 improved on the original MW, I was very disappointed in the SP campaign (although I appreciated the boldness and simultaneous tactfulness of 'No Russian'). The MP is great, but when they charge you $30 (at least half the cost of the sequel) for 6 new maps there is little incentive for me to not just jump to the sequel, which may or may not suck. So I've jumped to other IPs. I'm playing BC2 now and will start Borderlands come Christmas. I won't pick up another COD until they will blow me away like they did with MW. No more of this marginally better crap.

"I modded down, down, down, and the flames went higher." -- Sven Olsen

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