privacy is something on the minds of consumers and governments alike.
Privacy advocates have long supported more stringent controls over
the data that companies could collect and share with third-parties
without the express consent of the consumer. The problem is that
there are no clear cut guidelines in the U.S. that companies have to
Thursday, new guidelines were released by the Obama administration
that recommends ways to protect the privacy of consumer's
recommendations would create the "Privacy Bill of
Commerce Department. The recommendations would also establish clear
guidelines for what types of data can be collected on a user and how
that data can be used by companies according to a Commerce report.
The Privacy Bill of Rights would give clear rules on data collection
and would set up an audit trail to hold companies accountable for
sticking to the rules.The Washington
commerce Secretary Gary Locke saying, "Self-regulation without
stronger enforcement is not enough. Today's report is a road map for
considering a new framework that is good for consumers and
proposed a more stringent Do Not Track list early this month
and the Commerce department didn’t specifically endorse the call by
the FTC for the Do Not Track List. The recommendation for the
Commerce Department is to setup p privacy codes of conduct for
businesses and step up enforcement measures by the FTC to ensure that
the policies are followed.Locke also stated that the U.S.
needs to ensure that regulators here coordinate their privacy
standards with the standards adopted in Europe and other countries so
there is no confusion. Chris Calabrese from the ACLU said, "This
is the first time that the administration has emphasized the need for
comprehensive privacy protections, and that as of today it is a Wild
Wild West out there for consumers and their privacy. We hope it will
lead to strong administrative protections but Congress needs to act."