Sony is tired of having its butt kicked by Apple in the portable
audio market. The iPod has consistently thwarted any attempt by Sony
to grab a foothold on the market even after several valiant attempts.
Sales figures show that Apple sold almost twice as many music players in the
first three months of 2006 than Sony did in all of the previous
fiscal year. According to a top Sony executive, the company is ready
to take another jab at the venerable iPod. Whether those punches
deliver any serious damage remain to be seen.
Sony is hoping to launch the new series of players in time for the
Holiday '06 buying season; right about the time when the company's
highly anticipated PlayStation 3 is due to hit shelves around the
world. The new music players also promise to focus heavily on design
and battery life. From Digital Tokyo World:
Apple has a commanding lead in the music player market and is
particularly strong in the U.S., where it's estimated to command more
than 80 percent market share. Sony has tried to unseat Apple in that
market before with little success, and its recently launched A-series
Walkman digital music players are on sale only in Japan and Europe.