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Are the toys included with McDonald's fat-ladened Happy Meals illegal under consumer protection laws? A class action lawsuit claims so.  (Source: Strange Cosmos)

The issue is made more complex by the fact that govenrment farm subsidies are helping keep junk food artificially cheap, and those subsidies are unlikely to go away anytime soon. Thus the government is already intervening to promote cheap junk food.  (Source: ChattahBox)
"Happy Meals" not so happy for children's health, say plaintiffs

America's obesity epidemic is more severe than that of any other large industrialized nation.  In America today, over 30 percent of adults and 15 percent of children are obese.  More so than any other medical issue, obesity is crippling the U.S. economy and health care system.

On Wednesday, a landmark lawsuit was filed by the Center for Science in the Public Interest accusing McDonald's, America's largest fast food chain, of luring children into unhealthy eating with toys in "Happy Meals".

Monet Parham, a mother of two in Sacramento, was one of the sponsoring plaintiffs in the case and comments, "I object to the fact that McDonald's is getting into my kids' heads without my permission and actually changing what my kids want to eat."

Remember Joe Camel?

The case is similar in some regards to the class action lawsuits filed against Camel Cigarettes over its use of the "Joe Camel" cartoon character.  While eating junk food isn't illegal for children like smoking cigarettes is, many physicians say the risks associated with obesity are as bad as smoking cigarettes or worse.  It should be noted that Camel Cigarettes was forced to discontinue its iconic character and settle its lawsuits out of court for a tidy sum.

Could the Happy Meal be next?

Lawyers for the CSPI say that McDonald's is both harming children by luring children with the toys and harming its competitors which no longer offer similar prizes with their kids meals.  States Steve Gardner, CSPI litigation director, "Every time McDonald's markets a Happy Meal directly to a young child, it exploits a child's developmental vulnerability and violates several states' consumer protection laws, including the California Unfair Competition Law."

The group was also critical of McDonald's claims that it had made its Happy Meals "healthier" by adding Apple Dippers or low-fat milk as options.  They point out that fries and pop are still the most commonly served options for the Happy Meal.

CSPI executive director Michael Jacobson states, "McDonald's congratulates itself for meals that are hypothetically possible, though it knows very well that it's mostly selling burgers or chicken nuggets, fries, and sodas to very young children."

McDonald's spokesperson Bridget Coffing refused to directly comment on the lawsuit, but defended the happy meals, stating, "We are proud of our Happy Meals and intend to vigorously defend our brand, our reputation and our food.  We are confident that parents understand and appreciate that Happy Meals are a fun treat, with quality, right-sized food choices for their children that can fit into a balanced diet."

What the Suit Means to American's Health, The Fast Food Business

The idea of government courts policing American's eating habits and replacing the role of proper parenting is controversial.  And its important to note that government intervention is partly responsible for the 
success of fast food, as farm subsidies have reduced the cost of beef and corn to much lower levels than Europe and Asia.

For McDonald's, the suit couldn't have come at a much worse time.  The company was just hit by a massive data loss, in which it may have lost as many as 13 million customers' names and email addresses.  And over the last couple years the company's image has been damaged by the nonfiction best-seller/documentary 
Supersize Me.

The case is significant for other fast food companies, as well.  Depending on its outcome, other competitors, like Taco Bell, which does often offer toys with kids meals, may have to eliminate them as well.  And if the practice is condoned by the court, competitors who aren't offering toys may feel compelled to keep up.

In other words, this super-size case may ultimately be the prelude to the U.S. government either practicing a hands-off policy as Americans' waists swell; or opting to try to force consumers to healthier options, via either court rulings or legislation.



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RE: Seriously lady?
By JakLee on 12/17/2010 1:06:34 PM , Rating: -1
Fantastic post - and I almost completely agree - if it wasn't for the fact that places like McD's is specifically advertising to my children in a way to make them believe that McD's is good, when we all know that at best it ok as an occational treat. We have a McD's near my house, and just from the commercials that show up on TV, my 2yo knows what that place is and wants to go.... it's actually kinda scary.


RE: Seriously lady?
By just4U on 12/17/2010 9:20:47 PM , Rating: 2
Actually, ... I'll defend MCD's. Why not?

As a child in the 70s we were bombarded by comercials from all the big fastfood places of the time. I am sure many remember the Ronald Mcdonald comercials with hamburgler and the the colorful charachters they had.. Sure, we wanted to go. But it didn't make us fat.

Probably because we were alot more physically active back then as compared to the children of today. Falls to the parents to make sure their children are living a healthy (AND ACTIVE) lifestyle.. not Mcdonalds.

It should be noted to that overall their "fast food" isn't unhealthy for you.. atleast not in moderation. But that goes without saying as a "HAPPY MEAL" isn't going way overboard on the calories chart anyway.

This is just another stupid lawsuit trying to post the blame where it doesn't belong.. Total BS.


RE: Seriously lady?
By SandmanWN on 12/18/2010 3:47:30 AM , Rating: 3
quote:
This is just another stupid lawsuit trying to post the blame where it doesn't belong.. Total BS.

McD's should counter sue the parents for buying their kids into obesity. One stupid lawsuit practically begs for another.


RE: Seriously lady?
By Skywalker123 on 12/18/2010 11:25:30 AM , Rating: 3
Although I defend their right to sell it,McDonalds food is pure garbage.


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