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Are the toys included with McDonald's fat-ladened Happy Meals illegal under consumer protection laws? A class action lawsuit claims so.  (Source: Strange Cosmos)

The issue is made more complex by the fact that govenrment farm subsidies are helping keep junk food artificially cheap, and those subsidies are unlikely to go away anytime soon. Thus the government is already intervening to promote cheap junk food.  (Source: ChattahBox)
"Happy Meals" not so happy for children's health, say plaintiffs

America's obesity epidemic is more severe than that of any other large industrialized nation.  In America today, over 30 percent of adults and 15 percent of children are obese.  More so than any other medical issue, obesity is crippling the U.S. economy and health care system.

On Wednesday, a landmark lawsuit was filed by the Center for Science in the Public Interest accusing McDonald's, America's largest fast food chain, of luring children into unhealthy eating with toys in "Happy Meals".

Monet Parham, a mother of two in Sacramento, was one of the sponsoring plaintiffs in the case and comments, "I object to the fact that McDonald's is getting into my kids' heads without my permission and actually changing what my kids want to eat."

Remember Joe Camel?

The case is similar in some regards to the class action lawsuits filed against Camel Cigarettes over its use of the "Joe Camel" cartoon character.  While eating junk food isn't illegal for children like smoking cigarettes is, many physicians say the risks associated with obesity are as bad as smoking cigarettes or worse.  It should be noted that Camel Cigarettes was forced to discontinue its iconic character and settle its lawsuits out of court for a tidy sum.

Could the Happy Meal be next?

Lawyers for the CSPI say that McDonald's is both harming children by luring children with the toys and harming its competitors which no longer offer similar prizes with their kids meals.  States Steve Gardner, CSPI litigation director, "Every time McDonald's markets a Happy Meal directly to a young child, it exploits a child's developmental vulnerability and violates several states' consumer protection laws, including the California Unfair Competition Law."

The group was also critical of McDonald's claims that it had made its Happy Meals "healthier" by adding Apple Dippers or low-fat milk as options.  They point out that fries and pop are still the most commonly served options for the Happy Meal.

CSPI executive director Michael Jacobson states, "McDonald's congratulates itself for meals that are hypothetically possible, though it knows very well that it's mostly selling burgers or chicken nuggets, fries, and sodas to very young children."

McDonald's spokesperson Bridget Coffing refused to directly comment on the lawsuit, but defended the happy meals, stating, "We are proud of our Happy Meals and intend to vigorously defend our brand, our reputation and our food.  We are confident that parents understand and appreciate that Happy Meals are a fun treat, with quality, right-sized food choices for their children that can fit into a balanced diet."

What the Suit Means to American's Health, The Fast Food Business

The idea of government courts policing American's eating habits and replacing the role of proper parenting is controversial.  And its important to note that government intervention is partly responsible for the 
success of fast food, as farm subsidies have reduced the cost of beef and corn to much lower levels than Europe and Asia.

For McDonald's, the suit couldn't have come at a much worse time.  The company was just hit by a massive data loss, in which it may have lost as many as 13 million customers' names and email addresses.  And over the last couple years the company's image has been damaged by the nonfiction best-seller/documentary 
Supersize Me.

The case is significant for other fast food companies, as well.  Depending on its outcome, other competitors, like Taco Bell, which does often offer toys with kids meals, may have to eliminate them as well.  And if the practice is condoned by the court, competitors who aren't offering toys may feel compelled to keep up.

In other words, this super-size case may ultimately be the prelude to the U.S. government either practicing a hands-off policy as Americans' waists swell; or opting to try to force consumers to healthier options, via either court rulings or legislation.

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By tastyratz on 12/16/2010 3:36:20 PM , Rating: 5
Are you effing kidding me? Bad parents blame mcdonalds because they don't choose the healthy alternative for their child to eat? The most chosen option is the fatty foods because the clearly irresponsible parents aren't capable of telling their kids no to begin with!

I hope mcdonalds countersues. This is like a lawsuit against ford because they provide a higher speed alternative to walking for drunks.

Have some god damn accountability and stop with this every child is special spoiled brat blameless absent parenting BULLSHIT.

But hey let me tell you how I really feel...

By ClownPuncher on 12/16/2010 3:49:42 PM , Rating: 2
You mean my kids can't live a healthy life if their diet is 100% Krispy Kream? Brb, I gotta call the government to get them to make my household descisions because I'm far too much of an incompetent, pussy fart of a parent.

By tastyratz on 12/16/2010 4:02:00 PM , Rating: 5
I swear to god Someone needs to take everyone on the suit and put them in a room, then BEAT the parentardation out of them with a pillowcase filled with the "healthy alternatives" at McDonalds.

Can a judge please just sentence that? I REALLY REALLY hope the judge denies them and just goes OFF on a rant about parental responsibility.

By ClownPuncher on 12/16/2010 4:46:34 PM , Rating: 5
Did you just coin "parentardation"? If so, you deserve a medal.

By tastyratz on 12/16/2010 8:30:17 PM , Rating: 2
If my new word catches on, remember dailytech as the start to my fame. I will honor you all during the acceptance speech and as my entry is entered into the new websters dictionary next, coming right after "crunk"

By ThisSpaceForRent on 12/16/2010 11:00:16 PM , Rating: 2
A Google search shows that your use is the only one that Google has found on the web. You've done something unique on the web, which is pretty epic these days.

By Dr of crap on 12/17/2010 9:46:36 AM , Rating: 2
That is a great word.
Has made me smiling everytime I've said it in the last few minutes.
I've got to remember it.

IT's so the truth about those lazy parents!!


By davmat787 on 12/18/2010 5:24:14 PM , Rating: 2
Awesomest new word I have heard in awhile, already logged into that great dictionary in my head.

So how does a new word get ratified to Webster's or some other accredited organization?

By Flunk on 12/16/2010 4:36:04 PM , Rating: 3
I had a similar experience. I'm sure those kids don't eat at McDonalds every day either, you have to pay attention to what you eat and feed your kids at home. Fresh, healthy, home-cooked food is always best for you.

If you eat constantly and pig out on junk food you'll get fat, that's how it works. There is no miracle solution: eat less, move more!

By AlexWade on 12/16/2010 6:06:30 PM , Rating: 2
This is America! And for many, the American dream is to make a lot of money without doing any work.

"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone

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