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Lexus CT 200h
Lexus announces pricing, EPA numbers for its newest hybrid

Vehicles like the recently introduced Chevrolet Volt and Nissan Leaf may be grabbing the bulk of the headlines when it comes to electric/hybrid vehicles, but Lexus is looking to make a few headlines of its own with its CT 200h hybrid hatchback.

Lexus today announced that the vehicle will be priced from $29,995 including destination fee. Officials at Lexus seem quite ecstatic about the CT 200h, which they hope will improve upon the lackluster sales of the HS 250h hybrid sedan introduced earlier this year.

“For just $1,000 more than the cost of a non-luxury hybrid, buyers can indulge in a CT 200h with our proven Lexus Hybrid Drive technology,” said Mark Templin, group vice president and general manager, Lexus Division. “Lexus hybrids currently make up 90 percent of all luxury hybrid sales in the U.S., so you can imagine how excited we are to continue our leadership in this market with the CT 200h.”

Standard features of the CT 200h will include:

  • Bluetooth phone/streaming media support
  • Dual zone automatic climate control
  • Six speaker audio system
  • SmartAccess key with push button start/stop
  • Satellite radio
  • 17" aluminum wheels

In addition to announcing pricing for the CT 200h, Lexus also revealed official EPA numbers for the car. The CT 200h will achieve 43 mpg in the city and 40 mpg on the highway (42 combined). Those figures compare to 50 mpg combined for the Toyota Prius which shares the same powertrain (1.8-liter gasoline engine plus Toyota's Synergy Hybrid Drive).

The Toyota Prius starts at $22,800.



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RE: Who's going to buy this car?
By Keeir on 12/15/2010 6:35:50 PM , Rating: 2
Yes its a real puzzle to me too.

1.) Classic Hatchback shape - Not Popular in US
2.) Small Size - Not popular in Luxury cars in US. (See Audi, BMW, MB, Acura who have weak sales if they even bother)
3.) Cramped Interior with poor visibility. (Check out that HUGE dash and remember this is a Corolla sized car.)
4.) Hybrid performance - Not popular in conventionally shaped cars/without class leading MPG (See every other Hybrid except the Prius)
5.) Compromised interior design... not as sporty as A3/Golf type nor as usefuly as Prius/Sportwagen
6.) Not true luxury - Not even leather seats in "base" trim. Getting to "normal" luxury features will get you into the 32,000+ range.

I think there are around 15,000-20,000 potential consumers in the US each year for this type of car... doubt Lexus will even get 50%... so I expect sales of 7,000-10,000 units... about 60% of their projects or just about how many 3-series BMW sells each month in NA


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